Marketing plan Essay Example | Topics and Well Written Essays - 500 words - 6

Marketing plan - Essay Example However, at later stages more specialized trainings will be given to employees. For staffing purpose, the job descriptions will be developed and the ads will be given on the website and in the printed media. Proper interviews and tests will be conducted to hire the staff. Vigor will be a created as a partnership among the three partners. The Partnership Agreement will be assigned by the three partners and they will have unlimited liability which means that in the case of the dissolution of the company, the personal assets of the partners can be also claimed by the creditors. No corporate taxes will be imposed and each partner will be liable to pay his personal tax at the rate of tax applicable to him individually. In future, if the company expands and we plan to establish more branches of Spa, then we may plan to convert our legal structure into a limited partnership or corporation. At Vigor, strong contacts will be established with health care providers. In collaboration with the health insurance companies, Vigor will offer insured services to its customers. Most of the people coming to Spas and taking massage therapies are unaware that when a physician prescribes massage therapy then it is usually paid by insurance. If insurance will not cover the expense of clients, the difference will be charged from the client. To handle insurance coverage, management software will be purchased. Vigor will also maintain a list of acceptable insurance companies and their clients will be handled. To ensure quality services, high quality products of good brands will be used. While servicing the customers their needs and wants will be understood. Moreover, a regular customer feedback will be also taken to ensure high service