The experience economy perspective proposes to change the way products Essay

The experience economy perspective proposes to change the way products are, designed, promoted, and consumed. What are the marketing consequences of adopting this approach - Essay Example ys a high pressure that the companies will undergo due to the needed change to improve and stay in sync with the changes in the markets (Brownlie, et.al, 1999). There are also a number of companies that fail to realize the new realities which leads to unwanted and dramatic consequences. The experience economy, in a number of ways, proposes the need for a change in the products in terms of design, promotion and even consumption. This paper aims at understanding the various changes that companies need to undertake in terms of the marketing of these products. The paper will deal with in brief the various changes that are expected from the companies to change in the product in terms of design, promotion and also consumption. Following which the marketing consequences will be discussed in detail. With the growing change of economies and the various technological developments, there has also been a clear change which has been required from the companies as well. The needs of humans change over time and taking the example of Maslow’s Hierarchy of needs, it is clear that there is a strong connection between the economic growth and the personal choice in the current economy (Buchanan & Huczynski, 2004). In the earlier days, the economy would be able to meet us to the people’s needs and requirements. The basic needs and Maslow’s Hierarchy’s first step of basic needs like food were easily provided and the growth of the industries led to provide the necessary goods to satisfy the other needs like the safety until the social acceptance and also status. However in the recent ages, with the use of the World Wide Web and the internet, there have been a few changes in terms of the desire for knowledge, which were earlier satisfied by the information economy w hich provided for answers to the cognitive needs and also the desire for knowledge. There have been changes in almost every sector of the industry and the World Wide Web is now providing the companies with a strong

Balanced score cards Essay Example for Free

Balanced score cards Essay Scorecards are more like performance graphs utilized to monitor progress toward attaining goals. Scorecards typically show monthly snaps of summarized information for business managers who monitor long-term and strategic objectives or weekly and daily snapshots of information for executives who need to graph the progress of their team of project toward attaining goals. In Orange Ltd, the data is fairly summarized so consumers can observe their performance standing at a glimpse. Scorecards make use of visual graphs and charts to show performance condition, variance against goals, and trends. However, most scorecards in Orange Ltd contain a great deal of textual commentary that deduces performance outcomes, describes action taken, and projects future outcomes (Ishikawa, 1976). 1. 1. 1 Dash Boards Dashboards are just like automobile dashboards. They enable operational experts and their managers monitor activities generated by core business procedures. But unlike automobiles, most company dashboards display no real times for activities, as they happen; they display them in right time, as customers need to see them. Dashboards mostly show performance visually, by use of simple graphs or charts, such as meters and gauges. However, dashboard charts are mostly updated in place making the chart to change dynamically (Genichi, 1998). 2. 0 Conclusions Many news headlines concerning the poor quality of IT projects illustrate that quality is a big issue. Some mission-vital IT systems have resulted to deaths, and quality complications in many company systems have lead to major financial crisis. Clients are at the end responsible for defining quality. Significant quality approaches include conforming to requirements, delivering products that are fit for use, and satisfying implied or stated stakeholder requirements. Project quality management involves performing quality assurance, planning quality, and performing quality control. Quality planning singles out quality standards relevant to the project and how to satisfy them. Quality control involves tracking specific project outcomes to ensure that they conform to quality standards and also identifying methods to enhance general quality. There are many techniques and tools linked to project quality management. The seven common tools of measuring quality are: control charts, scatter diagrams, run charts, cause-and-effect diagrams, histograms, flow charts, and Pareto charts. Many people contributed to the creation of current quality management. Juran, Ishikawa, Taguchi, and Crosby all made vital contributions to the sector. Many firms today utilize their ideas, which also influenced balanced scorecards, spider charts, and dashboards. There is much room for enhancing IT project quality. Well founded leadership aids emphasize the significance of quality. References Crosby, K. (1979). Leadership for Quality: An Executive Handbook, NY: Free Press. Foster, S. (2004). Managing Quality: An Integrative Approach, 2nd ED. NJ: Prentice Hall. Genichi, J. (1998). Planning for Quality in IT firms, NY: Free Press. Ishikawa, K. (1976). Guide to Quality Control, Asian Productivity Organization, Tokyo 1976. Juran, J. Frank, M. (2002). Juran’s Quality Control Handbook, 4th Ed. San Francisco: McGraw-Hill Book Co. Juran, J. (1992). Juran on Quality by Design: The New Steps for Planning Quality into Goods Services, NY: Free Press. Kathy, S. (2008). Information Technology Project Management, NY: Free Press. Taguchi, M. (2004). Quality Control Handbook, 4th Ed. San Francisco: McGraw-Hill Co.

Speech :: essays research papers

Hello ladies and gentlemen my name is BLANK and I am here because I am a risk taker. Have you ever heard the expression â€Å"if they jumped off a bridge would you too?† My answer was a nervous â€Å"yes† to a free-fall jump off a bridge. This decision was a life changing one. It was a hot and humid day and my friends and I were out cycling for a few hours to fill in time. After a while we reached a foot bridge that was suspended over water. We all stopped before it. Suddenly my best friend turned around and said â€Å"I dare you to jump off the bridge.† Not to say anything, but I have a huge fear of heights. I have had it since when I went for a short, noisy and scary flight in a light aircraft when I was five. I have problems just going up in an elevator let alone jumping off a bridge. I could see other people jumping off and screaming while they fell towards the water. The noise from the screams was making it worse for me as it was causing my stomach to tighten and making me feel sick. So I decided to take the easy way out of this situation without embarrassing myself in front of my friends. â€Å"Yes, ok† I said nervously. â€Å"But, only if you jump first.† I added. He said â€Å"fine† then got off his bike and put it down and said to look after it. He then made his way to the side of the bridge and stood up on the rail. He waved to us and then he just jumped. No fear or hesitation. He just jumped! I was amazed and then I hear a splash. Oh no! So much for the easy way out of this situation. I had assumed that he would decline and it would be left at that. We watched him swim back to the shore and then he went out of sight. I knew it was my turn next. A few minutes later he reappeared triumphantly and announced that it was my turn to jump now that he had completed his end of the dare. With the spotlight on me and the pressure building as my friends cheered me on I decided that there was no way out and that it was time to face my fears and conquer them.

Advanced Medical Technology Solution Essay

Would you, as Mr. Winter, recommend a loan to AMT? If so, on what basis? As Mr. Winter, I would recommend a loan to Advanced Medical Technology Corporation (AMT). There are several reasons why I would recommend a loan to AMT. The biggest factor is this company is still in the growth / infancy stage of its life cycle. They have invested large amounts of capital into the research and development, and marketing of its products, and it is too soon to see the rewards from these investments. Some of the changes that need to be made in order for a loan to be approved for AMT include improving manufacturing efficencies, short-term loans, operations, and managing their accounts recieveables. The manufacturing operations of AMT can be streamlined which will enable AMT to see greater profits. Right now they are building in ten to twelve week lot sizes, and they are not always making the products they need. With the investment into a information system, they can streamline this process. This was installed in 1984, and they are making progress. I would recommend reshuffling some positions (i. e. , MRP, planning, master data) in order to obtain the full benefit of the information system. They can build larger lot sizes of some products which will cut down on the direct labor costs for the materials. Making only the products they know they have demand on will minimize the excess and obsolesnce amount they have to reserve for each quarter. AMT can also improve its accounts receivable days outstanding ratio by having more control over it’s A/R. Having someone do background checks on new customers instead of granting all new customers the same 30 days. Some customers with poor credit history should be given no credit, and must pay COD or before the products are shipped to minimize risk of default. Well-known customers or customers with great credit can be given more than 30 days. Also, collection of past-due accounts should be pursued more aggressively. Based on the criteria mentioned, and the financial statements, I would give AMT the full $8 million line of credit. The company has had great growth in its revenues. Although this company has not been profitable over the last three years, if it had to turn a profit, it could do so by eliminating research and development. Just by selling existing products, it would have had a net income of $3. 8 million in 1985 if it did not have the research and development expense. I am not advising the removal of R&D, I am just providing a worst case scenario for the company. Ending the R&D department would cause no new products, and new improvements to existing products in an ever changing evenronment. This company has the potential to become profitable in 1986, and pay down significant amounts to its debt by the end of 1987. And they need to pay down some debt in order to improve their working capital which was fine in 1983, but because of expenses (possibly related to the installation of the information system) in 1984 its working capital has soured.

Ethical Pursuations Essay

Each of the three different theoretical approaches proposed for public relation ethics has admirers and detractors as well. All the three theories require practical ways of incorporating them into public relation campaign, using the suggested pyramids (Barney & Black 1994:233-244). Virtue ethics involves fostering a strong internal moral compass to guide anyone in choosing the right action. It requires one to first develop ethical judgment by stimulating the moral imagination in order to recognize ethical issues. This can only be achieved in a campaign through ethics brainstorming sessions or ethical reflection time, and this is where individuals considered ethical implications and report back to the team or through discussion with an independent ethics consultant, who could then highlight potential ethical issues in the upcoming campaign and stimulate debate on appropriate approaches. This approach allows other virtue tests that accord with their values and enables them to set relevant virtue objectives to be revisited and tested at the end of the campaign. Virtue ethics becomes a formative step in public relations process, rather than a reactive process once a problem arise. However, it is flexible, by the fact that in the middle segment pyramid, each of the facts used can be assessed in the campaign using a virtue approach tactics. Virtue ethics clearly has benefits for practitioners who are seeking ethical guidance but many times it is be inadequate alone. For example tests using external virtue referents like a ‘significant other’, are ‘at odds with the idea of developing virtues by purchasing the internal goals of a practice’ (Baker & Martinson 2001: 148-275) Deontology involves following a prescribed set of duties or obligations for example, religious rules such as ‘Thou shall not lie’, and one of its common deontological positions in public relations is advocacy, and this is the belief that provides practitioners specific behaviors that are ethical against an agreed standard like a professional ethics code at the same time, they can easily promote clients self-interests above all other interests when compared to virtue ethics and consequatialisim; in addition deontological approaches are also useful in the campaigns communication phase and this enables them to assess ethics of messages and communication outputs when compared to virtue ethics, as well as consequantialism. Their approaches are useful because they clarify the limits of reasonable behavior by providing absolute prohibitions, and directives for specific acts, however at times, although occasional their inflexibility can be problematic (Baker 1997: pp. 197-210). Lastly but not least, consequantialism uses the approach of judging actions by their customers. One of the well-known techniques of consequentialism is ulitarianism; where an assessment is made of who has been affected, and determines in what ways, and consequently the right action that is supposed to be taken which creates maximum total benefit. Their main method of determining the outcome involves drawing a flow chart or a mind map which is cumbersome. Their only closest related test is the benefit or harm assessment, in which calculation is made about whether the benefits to stakeholders outweigh the harm (Baker 2002: 191-205). The approach is clearly a very crucial component of public relations, but on its own at many times it obscures the means used to obtain a desired outcome, for instance, a pure consequantialist can endorse a lie if it ultimately resulted in more happiness or a more wide-spread benefit than truth-telling (Barney & Black 1994:244-248). Conclusion The two approaches; virtues ethics and consequentialism to public relations have benefits but they have serious limitations. One can only manage these limitations by using deontological approaches, because it has a high persuasive power with respect to public relation practitioners.

The length of Pencil lead affect Its Resistance Essay Example

The length of Pencil lead affect Its Resistance Essay Example The length of Pencil lead affect Its Resistance Paper The length of Pencil lead affect Its Resistance Paper Aim: The aim of this piece of course work is to find out how does the resistance of a pencil lead changes as I increase its length. And to find out what is the relationship between the length of a pencil lead and its resistance. Safety: Safety is a very important thing to consider as we doing a scientific experiment, so is this experiment. For make sure there will not be any accident as I doing this experiment, I will do the following things. 1, I will make sure I had set up the right electrical circuit before I let the electricity run through the circuit, to prevent the short circuit. 2, I will add a switch in the circuit, so that will prevent the lead get too hot to handle and to prevent the battery wasting. 3, I will be careful when I am holding the pencil lead because it would burning your skin if it got to hot. Fair Test: I will try to make this experiment as fair as I can, therefore I would be able to get some reliable results. To make this experiment be a fair experiment, I will do the following things. 1, I will put all my experimental equipments in the box, so that I can use the same equipments every time, such as battery packs and pencil lead. 2, I will do the same thing three times, and I will make sure that I finish every time I started because it would be some physical changing to the equipments if I left them there. Apparatus: For this experiment, I need a battery pack (4 batteries), a switch, and a set of wires, an ammeter, a voltmeter, 2 crocodile clips and a pencil lead. Method: I have chosen this method for this experiment because I think it is a fair and safe way to carry out the experiment. Firstly, the circuit will be set up in a right way as the graph (G1) was shown below, and I will check it before I start the experiment. I will make sure set the ammeter in a series circuit and voltmeter in a parallel circuit, I do this is because the scientific knowledge that is the voltmeters resistance is too big to allow the electricity pass through. Secondly, the pencil lead has 15 marks on it and each 1cm apart, I will start the experiment with the 15cm far between two crocodiles, and the distance between two crocodiles will be decreased 1cm each time the reading was taken until they are 1cm apart. I will take the reading of current (amps) and the voltage (volts) each time because the resistance could be calculated out by those two. (Resistance x Current = Voltage) Thirdly, I will take all my results in two decimal places to make the results as accuracy as possible. Finally, I will carry out this experiment 3 times and find the average resistance at last, so that the results I got would be fairly accurate, and it makes this experiment pretty fair as well. Prediction: I predict that the length of pencil lead will be directly proportional to its resistance, which means the longer the lead have the bigger resistance. This should produce a straight-line graph where resistance doubles when length doubles (see following page). I predict this because the resistance in a conductor is due to collisions between electrons and the particles of the conductor, therefore a piece of lead twice as long as another will have twice the number of particles and the probability for collisions will consequently be double, meaning double the resistance. This is what I predict the shape of the graph will look like: Analysing and Concluding: The graph 1 shows the length of pencil lead against its resistance. My results did not reflect my prediction perfectly well, it shows that they have the directly proportional to each other but it did not show the double length have double resistance. The line has crossed y-axis at 3. 9263 that is not right because it should be crossed it at 0. I have found out the equation of my line which is y=1. 0295x+3. 9263 by mathematical method, I should get the equation y=x but I actually got the plus-3. 9263. This is the reason why my line crossed y-axis at point 3. 9263, then I minus every average resistance by 3. 9263 and I have drawn another graph 2 of those results. It gave me a perfect line that started from point 0 of y-axis, and shows that the double length has double resistance, such as the resistance is 3. 4 ohms when the length is 4cm, and the resistance changes to 7. 6 ohms when the length changed to 8cm. These results are pretty accurate and proved that my prediction was right. I think the reason of the 3. 9263 exists is because of the extra resistance in my circuit, such as wires and ammeter even though there resistance is not that much. However, my graph has shown that the proportionality between the length of it and resistance. The interesting thing was that the lead would get very hot if the distance between two crocodile clips very short, I think it is because the particles collisions, which related to my scientific explanation in the planning. I could work out the resistivity of the pencil lead by this equation- R x A=P x L (R: resistance, A: area, P: resistivity, L: length). (This secondary source is come from the Advancing Physics AS textbook) Evaluation: This experiment was done well and the aim was achieved, I have got my results but they are not perfectly accurate, and I had explained the reasons in my analysing section. However, I think the method I chosen was still a good and fair method to do this experiment. My results were not far away from the line of best fit and I have drawn the perfect graph in the analysing section, anyway, this does affect my confidence when I am making my conclusion. There still were some anomalous results that were shown on my graph, they did not fit the line quite well. I think this is because I did not wait for the pencil lead cooled down each time after I had done one experiment, because I do not have enough time to carry out the whole experiment once. I think this is the main reason caused those anomalous results, because apparently the temperature is directly proportional to the graphites (the material of pencil lead) resistance. To improve my method to get more reliable results, I will do the following things. Firstly, I will choose something else to instead of crocodile clips, which have more contacting area with the lead; therefore it will allow the electricity passed more easily. Secondly, I will carry out this experiment more time and I will finish all the experiments at the same time, which means I will not do the whole experiment separately. To extend this experiment, I will do the following steps. Firstly, I would choose the other compositions of the pencil lead to investigate, such as 2B, 4B or 6B. Secondly, I would try to find out how does the thickness of the pencil lead affect its resistance. Thirdly, I could investigate the relationship between the temperature of the pencil lead and its resistance. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Electricity and Magnetism section.

Jane Friedman Offers Writers Valuable Advice

Jane Friedman Offers Writers Valuable Advice Its undeniable that writing and the publishing industry have vastly changed over the last 20 years. Publishing and media solutions UK group Ribbonfish poignantly wrote on their website: The publishing industry is no longer restricted to ink and paper; digital technology has a vital role to play in the industrys current and future activities. Publishing companies are now just as likely to be producing, marketing and selling digital forms of fiction and non-fiction, as they are to be printing hard copies of books and magazines.E-readers and digital copies of books (plus the constant availability of the phone in our pockets) have led to a generation of readers who are able to carry their books on the go without a giant tote bag to store them. While its a positive thing overall that more people have access to literature and writing than ever before, this can make for a complicated landscape for writers and publishers to navigate through.Not since the invention of the printing press has t here been more of a revolution in the publishing industry. Today, writers and publishers are not only expected to produce their work in a traditional book format, but also for several different types of electronic formats such as EPUB, AZW (the Amazon format), PDF, ODF, and MOBI. Writers and publishers also have the task of marketing the book on social media and getting and keeping the attention of the reader, who now has millions of reading choices available to them at the touch of their fingertips.Seeing the fast-paced changes in the publishing industry, Jane Friedman- writer, author and publisher strategist, and co-founder of The Hot Sheet (the essential industry newsletter for authors)- decided that there was a need for someone to help authors and publishers make smarter business decisions in this new publishing world. She has dedicated her website, JaneFriedman.com, to advertising her services for querying, book proposals, author website critiques, and more.Lets take a look at what JaneFriedman.com offers for authors and publishers and take a dive into her blog on insights and tips for the industry.What services does JaneFriedman.com offer?Jane Friedman offers a wide range of publishing and digital media strategy services for authors and publishers who are at every stage in their career. All of the work is directly done by Jane herself- she makes it a point to let her potential clients know that she doesnt subcontract or use assistants to do this work (with the exception of administrative tasks that dont directly involve clients)Query letter and synopsis critiquesA query letter is a formal letter that is sent (typically unsolicited) to magazine editors or literary agents to propose a writing idea. They are written in a very specific format to capture the attention of the person you are writing to in order to sell them on your idea.Jane Friedman offers critiques on both the query letter as well as synopses that authors write. Jane writes on her website, If youre preparing queries or synopses for an agent or publisher, I can edit and evaluate your materials and suggest improvements to increase your chances of a response. I cant guarantee youll get representation or a publishing deal, but I can offer you insight into potential challenges or stumbling blocks in your efforts to get published.The goal is to have a finalized query and synopsis of your book that is appropriate to send out to an agent or publisher.Here is how the typical process will go:Jane will typically rewrite or revisit a clients query or synopsis.She will not write for you, as she cant write in your particular style, but she will make sure that the query is a collaborative effort in order to capture the best qualities of your book.She will correct grammar, style, mechanics, and spelling if it is necessary.She will apply the necessary formatting that is consistent with book publishing standards.Jane can also provide insight and advice on any legal issues raised by your project.Nonfiction book proposal critiquesNonfiction book proposals are a completely different ballpark than querying fiction. In order to help you prepare your proposal, Jane Friedman offers nonfiction book proposal critiques that are backed up by her extensive experience working in nonfiction as an editor as well as preparing nonfiction book proposals for her own work. In many cases, authors with little experience with or exposure to book proposals will have missed some of the necessary sections, or they havent addressed important issues such as competing titles, target market, or the marketing plan.Here is how the typical process will go:Once you have written a proposal, Jane will take a look at it and propose either a phone consultation or a book proposal edit and consult.A phone consultation will be one hour on the phone or via Skype to discuss the book proposal. This is frequently recommended if there is a lot of work to do on the proposal. Jane will recommend next steps durin g the consultation.A book proposal edit and consultation will consist of a thorough review and edit of the proposal as well as a follow-up Skype call to discuss the changes that were made.If you havent written a book proposal yet, Jane also offers an online course on book proposals that will allow writers to ask questions about putting one together on your own.Author website and blog critiquesAuthors are expected to not only write well, but also constantly be marketing their product on their website or their blog. If your website needs some work, Jane can assist you in cleaning it up or ensuring that it adheres to best practices such as search engine optimization or mobile device optimization.Here is what you can expect if you hire Jane for author website or blog critique services:First, you will be asked to complete a worksheet to help her understand the history of your website, how you manage it, and what you want to get out of the website in the future.After having time to read a nd review the website, Jane will schedule an appointment to discuss your questions and concerns.She will give you a detailed report on your website that will help you improve it based on strategic goals, prioritize your time and make the best use of what you currently have, and help you build a plan for the next stage of your website.Additionally, she will help you understand the influence of SEO on your site and help you understand your sites Google Analytics.Jane also provides blogging critiques, which includes an overview of blogging strategy, a critique of your social media accounts, how to improve the effectiveness of your online writing, and what it will take to generate more traffic.Nonfiction book concept reviewIf you are thinking about entering into the world of nonfiction and you want to test the waters with a book concept, you can send the proposal over to Jane Friedman for a safe place to review and get feedback without too high of stakes. Sometimes you may have a great idea but arent exactly sure if there is a market or how you can make the book appeal to the masses. The service is fairly affordable (only $200) and will help an author get their feet wet on a new idea.Before you begin writing your proposal, you can send me your concept for review and advice, and Ill offer written feedback via email. This can potentially save you time and frustration- so that you dont develop a book proposal for a concept thats not likely to be viable or salable.Jane FriedmanOn the nonfiction book concept review, you can expect the following:You will start by filling out a form that asks you to categorize your nonfiction book (memoir/life story, narrative nonfiction, collection of essays, prescriptive, or business). The form will also ask you to write a description of your book, talk about your background as a writer or an author, whether or not you have pitched the idea before, and what you are hoping to learn from the experience of working with Jane on this collab orative concept.By the end of the collaborative exchange, the idea is that you will have concrete next steps or a direction- and sometimes that direction is to abandon the project.Whats on Jane Friedmans blog?In addition to all of the services Jane offers on her website, she also includes a blog where she shares tips and tricks for the author and publishing community. She shares tips on strategic marketing (such as her recent post on an introverts guide to launching a book), tips on crafting stories (like her post on flashbacks in fiction), as well as tips for productivity (see her post on staying sane while publishing).The posts are regular and they offer so much insight into the ever-changing publishing industry for those in every stage of their careers.

Cervantes Quotes in Spanish With Translations

Cervantes Quotes in Spanish With Translations Miguel de Cervantes Saavedra (1547-1616) is by far the most famous Spanish author, and his international influence on literature rivals that of his British contemporary, William Shakespeare. Here are some of the most well-known sayings and quotes that are attributed to him; note that not all translations are word for word: Cervantes Quotes About Love and Friendship Amor y deseo son dos cosas diferentes; que no todo lo que se ama se desea, ni todo lo que se desea se ama. (Love and desire are two different things; not everything that is loved is desired, and not everything that is desired is loved.) Amistades que son ciertas nadie las puede turbar. (Nobody can disrupt true friendship.) Puede haber amor sin celos, pero no sin temores. (There can be love without jealousy, but not without fear.) Cervantes Quotes About Gratitude La ingratitud es la hija de la soberbia. (Ingratitude is the daughter of pride.) Entre los pecados mayores que los hombres cometen, aunque algunos dicen que es la soberbia, yo digo que es el desagradecimiento, atenià ©ndome a lo que suele decirse: que de los desagradecidos est lleno el infierno. (Of the worst sins that people commit, although some says its pride, I say it is ingratitude. As the saying goes, hell is filled with the ungrateful.) Cervantes Quotes About Living Wisely Una onza de buena fama vale ms que una libra de perlas. (An ounce of good reputation is worth more than a pound of pearls.) El ver mucho y el leer mucho avivan los ingenios de los hombres. (Seeing much and reading much sharpens ones ingenuity.) Lo que poco cuesta aà ºn se estima menos. (What costs little is valued even less.) El hacer bien a villanos es echar agua en la mar. (Doing good for low-lifes is throwing water in the sea.) No hay ningà ºn viaje malo, excepto el que conduce a la horca. (There is no bad trip except for the one that goes to the gallows.) No puede haber gracia donde no hay discrecià ³n. (There cannot be grace where there is no discretion.) La pluma es la lengua de la mente. (The pen is the tongue of the mind.) Quien no madruga con el sol no disfruta de la jornada. (Whoever doesnt rise with the sun wont enjoy the day.) Mientras se gana algo no se pierde nada. (As long as something is earned nothing is lost.) El que no sabe gozar de la ventura cuando le viene, no debe quejarse si se pasa. (He who doesnt know how to enjoy good fortune when it comes to him shouldnt complain when it passes him by.) Cervantes Quotes About Beauty Hay dos maneras de hermosura: una del alma y otra del cuerpo; la del alma campea y se muestra en el entendimiento, en la honestidad, en el buen proceder, en la liberalidad y en la buena crianza, y todas estas partes caben y pueden estar en un hombre feo; y cuando se pone la mira en esta hermosura, y no en la del cuerpo, suele nacer el amor con à ­mpetu y con ventajas. (There are two kinds of beauty: one of the soul and the other of the body; that of the soul shows and demonstrates itself in understanding, in honesty, in good behavior, in generosity and in good breeding, and all these things can find room and exist in an ugly man; and when one looks at this type of beauty, and not bodily beauty, love is inclined to spring up forcefully and overpoweringly.) Bien veo que no soy hermoso, pero tambià ©n conozco que no soy disforme. (I see that Im not handsome, but I also know that Im not hideous.) Cervantes Quotes About Memory  ¡Oh, memoria, enemiga mortal de mi descanso! (Oh, memory, deadly enemy of my rest!) No hay recuerdo que el tiempo no borre ni pena que la muerte no acabe. (There is no memory that time doesnt erase nor any sorrow that death doesnt extinguish.) Cervantes Quotes About Foolishness Ms vale una palabra a tiempo que cien a destiempo. (One word at the right time is more valuable that 100 words at the wrong time.) El ms tonto sabe ms en su casa que el sabio en la ajena. (The most foolish person knows more in his home than the wise person knows in someone elses.) Cervantes Quotes Everyone Has Heard Cuando una puerta se cierra, otra se abre. (When one door is closed, another is opened.) Dijo la sartà ©n a la caldera, quà ­tate all ojinegra. (The frying pan said to the cauldron, Get out of here, black-eyed one. This is believed to be the source of the phrase the pot calling the kettle black.)

Media Audiences Essay Example | Topics and Well Written Essays - 1750 words

Media Audiences - Essay Example Stuart Hall defines culture as, "actual grounded terrain of practices, representations, languages and customs of any specified society (Hall, 1996)." By this definition, western culture is its own society, but when referred to, the regions most commonly thought of as embodying western culture are Europe and the United States. The most significant aspect of western culture has to do with the ideology of the hegemony in charge. In western culture this would be the business moguls especially those that own media companies, majority members of government Hall defines representation as "How the world is socially constructed and represented to and by us (Hall, 1996)." The representation is key because it dictates how a group of people will interact with their culture and also how other cultures will preconceive and then receive members of a certain society. Highly acclaimed French Sociologist Pierre Bourdieu has done much work on culture and its influence on decision making. He finds that the public has no genuine representation in democratic societies. When people tend to watch media coverage of certain events and they see the results of polls and statistics, they perceive the information from the perspective of a rational choice theorist. Most people based their decisions on the grounds of believing this theory, but Bourdieu is in opposition to it. Rational Choice theory is the belief that human beings naturally choose a given path dependant on whether it is the best means to achieve their goals. It is a belief in methodological individualism; this meaning it adopts the belief that social situations, and group behavior is solely the result of individual action. Within this theory, corporations and national governments are viewed as individual operators as well. The problem that arises with this theory are the certain assumptions. Thi s theory assumes human beings are aware of certain information, of which they aren't always aware, and it assumes that individuals consistently make mental calculations to determine their next decision. He points out how this belief contributes to the human tendency to conform when he argues that, Doing one's duty as a man means conforming to the social order, and this is a fundamentally a question of respecting rhythms, keeping pace, not falling out of line. 'Don't we all eat the same wheat cake Don't we all get up at the same time These various ways of reasserting solidarity contain an implicit definition of the fundamental virtue of conformity. (Bourdieu, 1977) He later goes on to show that conformities only other opposition is eccentricity, which becomes natural for those intrigued by it irregularity. the opposite of which is the desire to stand apart from others. Working while the others are resting, staying in the house while the others are working in the fields, traveling on deserted roads, wandering round the streets of the village while the others are asleep or at the market - these are all suspicious forms of behavior. The eccentric who does everything differently... (Bourdieu, 1977) Bourdieu believes that society cannot just be analyzed in terms of economic classes and ideologies, but that individual education and culture must be applied as well. Bourdieu does not separate people based on class and then analyze them, but groups everyone into what he calls a field/ social arena. This contradicts classic Marxism, as well

Physiology and Function Essay Example | Topics and Well Written Essays - 250 words - 1

Physiology and Function - Essay Example In this regard, the atria facilitate the circulation by fundamentally allowing continuous venous flow to the heart during pulsation (Anderson, 1993). The Endocardium is the innermost layer of tissues that line the heart’s atrial and ventricular chambers. Since it underlies the muscular tissues that control the contraction of the heart, the endocardium provides feedback control to the heart through its interaction with the coalescing blood (Brutsaert, 1989). The pulmonary artery, which is located directly beneath the aorta, carries blood to the lungs from the right ventricle. It is important to point out that, this is the only artery that carries deoxygenated blood. In this regard, the artery carries the blood to the lungs for oxygenation in order to support the cardiovascular system (Halpern, 2011). The heart is divided into four chambers with the two lower chambers being the right and left ventricles. On one hand, the right ventricle is responsible for receiving blood and pumping it into the pulmonary artery where blood that is poor in oxygen is oxygenated and returns to the heart via pulmonary veins. Conversely, the left ventricle pumps blood to the aorta after obtaining it from the left atrium, which distributes blood to the rest of the body (Anderson,

Insurance and EMTALA Act Term Paper Example | Topics and Well Written Essays - 500 words

Insurance and EMTALA Act - Term Paper Example More importantly, doing so helps the hospital authorities to claim and bill the insurance company on the patient’s behalf. Thus, all services that are rendered to the patient are billed directly to the insurance company. The patient himself may not be well enough to provide the insurance coverage and know his responsibilities later on during his stay, so doing so prior to admission is very fruitful. Many hospitals these days require the patient to provide his financial information or if he is insured, then he is required to complete his insurance notifications prior to admission. There are certain departments in hospitals that tend to verify the patient’s insurance benefits and contact him in case any forms are incomplete. These departments then obtain access to the insurance company in order to let it know that the individual has been admitted to the emergency department. It is also important to follow the insurance company’s notifications and requirements about the managed care. Hence, the purpose of completing notifications of the insurance plan is to provide financial assistance to the patient and also to keep the insurance company informed about his medical condition.

Capital Strucutre Essay Example | Topics and Well Written Essays - 500 words

Capital Strucutre - Essay Example Based on the above assumption, the theory suggest that the firm value is independent of the capital strucutre and there is no fixed combination of the debt and equity which can suggest that it this level the firm has the optimum capital strucutre. However, in practice it is largely believed that the capital strucutre with 60% of debt and 40% of equity can be optimum for the firm. Higher debt capital may fund the growth of the firm however with increasing debt, it becomes hard for the organisations to keep the financial covenants of their debts intact therefore high debt ratios incur further risk for the organistion therefore there is no such magical relationship between debt to book capitalization ratio. The debt to book capitalization therefore vary from industry to industry and there Is no solid formula to determin tha the debt to book capitalization ratio of 60% therefore there is no capital strucutre theory under which it can be justified that a debt to book capitalization ratio should be 60%. A greenfield project is one which is built from scratch and is not constrained by any previous work. These projects are mostly constructed on the unused land where there is no room or need required to remodel the existing piece of land to demolish the existing strucutres. According to the transcation theory of foreign direct investment, the mode of entry into markets especially foreign markets depends upon how efficient the greenfiled projects will be as compared to the domestic facilities. If the greenfield projects are going to give more efficient results than the existing ones than going for greenfield projects can be a good move however if efficiencies are not achieved than in that case greefield projects may go awry. Therefore one of the most important lesson which can be learned from this is the fact that how good greefield projects can bring the desire efficiency and effectiveness in the company specially with relation to the operational efficiency. (Hennart). Apart from that the greenfield projects providethe organisation necessary room to look for better and more efficient resources.  

How culture influence Management style Essay Example | Topics and Well Written Essays - 15000 words

How culture influence Management style - Essay Example The emergence of a global economy and the dissolution of the national boundaries due to the advancement of information and communication technology, have forced the organizations to constantly re-evaluate strategies and operations so as to remain competitive (Buttery & Holt, 2000). With workplaces having people from diverse cultural backgrounds, with virtual teams working across continents culture plays a significant role in how the firms operate and manage business. Culture has always been a source of influence on human behaviour. It is essential to note that culture has a major impact on the human behaviour. Also the performance of an individual at a work place is directly impacted by the culture of the organisation. The culture of the organisation is generally dependent on the management of the organisation and the way the culture of the organisation is managed can impact the overall working within the company. Various functions of the organisation such as planning, controlling the different aspects of organisation, setting goal, coordinating are the key responsibilities of the management and together they contribute to the culture of the organisation as well. The role of managers becomes more complex and difficult in case of Multinational Companies (MNCs) as the managers located at overseas locations or expatriate managers face the daunting challenge of managing people from different cultures. The managers need to concentrate on the employee s and there is a clear need to be able to balance the employees and manage them well. By doing so, the company’s culture will be very high and there will also be a chance for the employees to grow and develop and perform better here. The attitude of the managers and the focus with which they work towards the development of the culture in the company can have a clear impact on the

Capital Strucutre Essay Example | Topics and Well Written Essays - 500 words

Capital Strucutre - Essay Example Based on the above assumption, the theory suggest that the firm value is independent of the capital strucutre and there is no fixed combination of the debt and equity which can suggest that it this level the firm has the optimum capital strucutre. However, in practice it is largely believed that the capital strucutre with 60% of debt and 40% of equity can be optimum for the firm. Higher debt capital may fund the growth of the firm however with increasing debt, it becomes hard for the organisations to keep the financial covenants of their debts intact therefore high debt ratios incur further risk for the organistion therefore there is no such magical relationship between debt to book capitalization ratio. The debt to book capitalization therefore vary from industry to industry and there Is no solid formula to determin tha the debt to book capitalization ratio of 60% therefore there is no capital strucutre theory under which it can be justified that a debt to book capitalization ratio should be 60%. A greenfield project is one which is built from scratch and is not constrained by any previous work. These projects are mostly constructed on the unused land where there is no room or need required to remodel the existing piece of land to demolish the existing strucutres. According to the transcation theory of foreign direct investment, the mode of entry into markets especially foreign markets depends upon how efficient the greenfiled projects will be as compared to the domestic facilities. If the greenfield projects are going to give more efficient results than the existing ones than going for greenfield projects can be a good move however if efficiencies are not achieved than in that case greefield projects may go awry. Therefore one of the most important lesson which can be learned from this is the fact that how good greefield projects can bring the desire efficiency and effectiveness in the company specially with relation to the operational efficiency. (Hennart). Apart from that the greenfield projects providethe organisation necessary room to look for better and more efficient resources.  

Franks Lordships In Syria's Diplomatic Landscape Essay

Franks Lordships In Syria's Diplomatic Landscape - Essay Example The most famous instances are to be found in Usama Ibn Mungidh’s, a Shayzar knight, memoirs. In detail, he describes the many pleasant encounters between the Frankish Lordships and the Muslims out of the battlefields, especially the templar order members. He betrays a sense of moral superiority and Islamic intellectual as instanced, by a polite refusal of an offer, to take Usama’s son to France for studies by a Frankish knight (Kohler, 2010: p76). However, the fact that this type of offer was developed in the first instance and the fact that Usama was not worried that the son would be converted is a telling item of evidence concerning the relationship texture. The Muslim natives, Usama included, knew the Frankish lordships well, visited major towns run by the crusaders, and entertained them often. Muslims of lower social classes, particularly the artisans and merchants, travelled to Frankish territories often for personal or professional reasons (Kohler, 2010: p79). Man y descriptions of Muslims from Frankish towns by the Muslim Arabs who visited them exist. While it is true that the first crusade was, in deed, an atrocious campaign, it was not very different to the usual permanent skirmishes that dominated Syria throughout the 11th century, continuing into the 12th century between the Muslims in Syria. Beyond the human, and quite friendly, relationships, the two groups maintained political alliances for long periods. The political alliance between the Frankish lordships of Antioch and Emirs Shayzar is the most celebrated of these alliances. The entente between the Latin kingdom in Jerusalem and the Atabeks in Damascus was important as... This paper stresses that As can be gleaned from the activities in the 12th century, better knowledge of others is not necessarily a beginning of sympathy; rather, it may breed contempt. It is not that the Muslim natives of this time were not aware of the crusade movement’s institutional aspect. Especially as the Pope’s role in its proclamation; indulgence that was promised to those who took part, recapturing Jerusalem as the main goal, and propaganda spread by monks and priests in Europe, as well as contributions made to maintain morale in the Syrian battles all pointed to this. However, all this is presented not to understand better the enemy but to create a religious zeal among the Muslim natives such as that which had been instilled in the crusaders. Therefore, Muslim leaders in Syria invoke the role of the Pope in many letters in this period asking for help in isolating the crusaders and the Frankish lordships in particular. This report makes a conclusion that the absence of any real dialogue between the Muslim natives and Frankish lordships was impressive; especially considering that there was continued disputes with Oriental Christians, which were held in public sometimes throughout the 12th century. The warfare climate that dominated relationships between Muslims and Franks was not conducive to any meaningful dialogue with the notion of superiority by the Franks also as much to blame as the same feelings harbored by Muslim natives. Indeed, at theological level, this diplomatic disconnect led to a lack of idea exchange.

Ethics in health services and policy a global approach Essay Example for Free

Ethics in health services and policy a global approach Essay Ethical dilemma Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ethics is the study of sensible thinking. Nurses face moral dilemmas on their daily practices. Ethical activities depend on several factors. What one person consider as moral may be different from another person’s approach of the circumstances? Nurses encounter ethical dilemma regardless of where they function in wide-ranging tasks. These principled decisions can have a collision to the nurses as well as their patients. In general, there is no apposite decision to a moral dilemma. An ethical dilemma can be defined as a quandary without satisfying solution. The significance of moral decision making depend on the perception that regardless of numerous ethical alternatives made pertaining to a given ethical dilemma, the resultant choice can pose to neither right nor wrong judgment. Ethics involve doing right and causing no impairment. However, definition of principles varies from one nurse to the other. Ethical guideline classes provide the nurse with suitable tools to base moral decisions upon. Though, these principles are habitually shaped by the beliefs, values and knowledge of the nurse. Accordingly, various choices may be raised concerning the identical impasse.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are assorted ethical distresses that nurses can come across in the place of work. They include: freedom versus control, quality versus quantity of life, truth telling versus deception, pro-choice versus pro-life, empirical knowledge versus personal beliefs, and distribution of resources. Quantity might focus on an individual life span whereas quantity focuses on the number of citizens who will be influenced by the judgment. Quality address the goodness of life of a person, but it varies depending on how a person defines â€Å"good†. For example; the nurse’s position in supporting the patient deciding among a therapy that will lengthen life, but comprehending the quality of life. The patient’s life may be extended, but will experience major unattractive effects from the therapy. Nurses are called upon to use moral perceptions in delivering patient care.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ethical perceptions include provision of accurate, good and coherent care. Patients necessitate to be offered prospects to put across their autonomy of preference in determining how they desire to be attended and in acquiring services. Ethical nurses identify that they are obliged to offer individualized care which will help the patient to realize their highest welfare. Ethical nursing care is based on lucid decision making and science. There are four fundamental concepts which are significant to a proficient nursing practice. They include: respect for patient self-rule, the task to operate with generosity, no mischief and justice. Nurses present respect to the patient self-rule by enhancing and recognizing a patient’s freedom of preference, respect their opinions, and providing privacy. The National League for Nursing issued a statement which highlights patient rights. Nurses are expected to encourage the rights of patients and adv ocate for patient’s who are unaware of their rights.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nurses exhibit generosity by helping patients to attain their highest welfare. This can be attained by developing health care policies that affect large population or provision of direct care to individual patients. Nurses are not allowed to cause any damage to their patients. This is the principal of non-mischief. Nurses often do have to perform operations which make the patients uncomfortable. For example, when a nurse is administering an injection to the patient. Patients need medication to relief the sicknesses, though, in the process of relieving the symptom, the nurse might cause distress. Non-mischief must be balanced by kindness, while providing patient care. The intention of the nurse provides a treatment whose gain must outweigh the discomfort caused. The nurse aim must be to assist rather than causing impairment. Equality and justice in nursing care is usually linked to the delivery of services. The current health care restructu ring strategy is an end result of people acknowledging that the present health care structure requires streamlining. Controversy arises over what is practical, fair, and efficiently realistic.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nurses are involved at every phase of current health care classification, assisting with policy development and decision making. Professionals propose that nursing concept of ethical care is outstanding case and needs staid implementation throughout the nursing practice. It is related to medical replica of ethics since it deals with life and death matters. The nursing model is one of the personal patient empowerment. Ethical nurses control health care reform plan which put emphasis on healing even in situations where curing is impossible. It position quality of life at the front line. Ethical dilemmas which the nurses face everyday are diverse. They include assorted topics such as end of life care and staffing ratios.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nurses might face ethical dilemma as they attend patients with disabilities which might position them at peril for self-harm. For instance, an aged patient might be eager to stroll without directive. The nurse desires to endorse patient sovereignty, though the possibility of patient harm because of falling may be large. The dilemma is how to balance the contrasting situations. The nurse is in a dilemma to choose which one is more significant between security and independence. Each family, patient and health care staff faces these challenges in daily basis. Momentous challenges may be experienced by nurses operating with parents who have infants with mental or physical disabilities. The nurse is left to decide whether it is moral to subject the infant to an inexperienced process which will impose pain if it provides them with distinct chance of survival. The nurses have to decide whether it is ethical to prolong life while the quality of li fe is being comprehended.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Recent research findings reveal that, nurses as caregivers central to health care, face a growing rate of ethical dilemma. The know-how is helping patients to endure serious sicknesses. However, recent studies disclose that people are surviving, but they are not living decent lives. Nurses have a task of executing clinical and educational operations which deal with the subject that professional care provides. The other dilemma is that there are insufficient health care resources across the world. The resources are also not equally scattered. The nurses are left to ensure that there is equitable distribution of health care resources. Patients from various cultures and personal experiences may present with different opinions of what is moral. The nurse can serve as resource to make sure that every individual feels that their opinions were considered. They have to decide who should get the scarce resources? For instance, nurses working with p atients living in vegetative state; nurses decide whether these patients should be left on life maintenance? The outlay of sustaining these patients is high. The patients might be consuming possessions that could be utilized by patients whom such expensive interventions, if reachable, could set aside their lives. The dilemma is determining the position of the nurse when a family wishes to go on with life hold up for a medically ineffective patient.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In conclusion, ethical principles are very noteworthy in the nursing practices since they direct the nurses to make their every day decisions. The nurses, however, face ethical dilemma since they are not able to settle to a superior decision. Nursing is a profession that requires a lot of decision making since they are working to save patient lives, though they are required to make decisions depending on the code of ethics. References Blasi, A. E. (2012). An Ethical Dilemma. Journal of Legal Medicine, 33(1), 115-128. Burkhardt, M. A., Nathaniel, A. K. (2008). Ethics issues in contemporary nursing (3rd ed.). Clifton Park, NY: Thomson Delmar Learning. Butts, J. B., Rich, K. (2008). Nursing ethics: across the curriculum and into practice (2nd ed.). Sudbury, Mass.: Jones and Bartlett Publishers. Garber, P. R. (2008). The ethical dilemma. Amherst, Mass.: HRD Press. Garber, P. R. (2008). The ethical dilemma. Amherst, Mass.: HRD Press. Harris, D. M. (2011). Ethics in health services and policy a global approach. San Francisco: Jossey-Bass. Harris, D. M. (2011). Ethics in health services and policy a global approach. San Francisco: Jossey-Bass. Hendrick, J. (2000). Law and ethics in nursing and health care. Cheltenham: Stanley Thornes. Hoffman, J. (2003). A Knotty Ethical Dilemma. Emergency Medicine News, 25(1), 36. Johnstone, M. (2007). Clinical risk management and the ethics of open disclosure when things go wrong: Implications for the nursing profession. Australasian Emergency Nursing Journal, 10(4), 215-216. Liaschenko, J., Peter, E. (2004). Nursing ethics and conceptualizations of nursing: profession, practice and work. Journal of Advanced Nursing, 46(5), 488-495. Retrieved February 8, 2009, from http://dx.doi.org/10.1111/j.1365-2648.2004.03011.x Linzer, N. (2003). An Ethical Dilemma in Volunteer Professional Relationships. Social Thought, 22(4), 37-51. Lowe, M. (2000). Ethical dilemma. A question of competence. Age and Ageing, 29(2), 179-182. Martin, C. W., Vaught, W., Solomon, R. C. (2010). Ethics across the professions: a reader for professional ethics. New York: Oxford University Press. Mcmahon, R. L. (2003). An ethical dilemma in a hospice setting. Palliative Supportive Care, 1(01), 35. Miller, S., Selgelid, M. J. (2008). Ethical and philosophical consideration of the dual-use dilemma in the biological sciences. New York: Springer. Monga, M. (2007). An Ethical Dilemma. Monash Business Review, 3(3), 34-35. Pattison, S. (2010). Emerging values in health care the challenge for professionals. London: Jessica Kingsley Publishers. Spector, T. (2001). The ethical architect: the dilemma of contemporary practice. New York: Princeton Architectural Press. Spector, T. (2001). The ethical architect: the dilemma of contemporary practice. New York: Princeton Architectural Press. Tschudin, V. (2003). Approaches to ethics: nursing beyond boundaries. Edinburgh: Butterworth-Heinemann. Tschudin, V., Davis, A. J. (2008). The globalisation of nursing. Oxford: Radcliffe Pub.. APA formatting by BibMe.org. Source document

Strategies For The Tourism Industry Of Spain Tourism Essay

Strategies For The Tourism Industry Of Spain Tourism Essay Tourism is of strategic importance to country as an export commodity to generate foreign currency earnings and a potential generator of taxes for local authorities. Government investment and development of tourism infrastructure benefits all sectors of tourism industry, foreign and domestic tourists, as well as the local in habitants in a tourism destination area. (Jamal, T. and Robinson, M., 2009) Well conceived development of a critical mass of attractions by the combined efforts of private and public interest directly benefits to all the industry sectors involved in the tourism system, which improves the attractiveness and competitiveness of the destination. For a country to have a successful tourism it is highly essential to maintain the sustainability of its tourist destination. Tourist destination is a place that a traveller chooses to visit for a stay of at least a night in order to experience some feature or characteristic of a place perceived as a satisfying leisure time experience. (Jamal, T. and Robinson, M., 2009) Destinations are regarded as a popular aspect of tourism as they encourage visitors by delivering valuable experience through various locations, resources and service. On the contrary they even attract disasters caused by natural hazards or by human activities. Disaster is stated as a serious disruption of the functioning of a community or a society causing widespread human, material, economic or environmental losses which exceed the ability of the affected community or society to cope using its own resources. (Ritchie, Brent W., 2009) Natural disasters is the result of caprices of nature which includes earthquakes, floods, volcanic eruptions, etc where as manmade disasters are a cause of terrorism, war or industrial action. After comparing these disasters it can observed that, both have immediate threat, danger and the potential for ongoing disruption but manmade disasters to some extent can be preventable and controllable. (McDonald, R., 2003) This paper will illustrate the effects of Man-made disasters resembling Terrorist attacks and Hotel collapse in Spain, including the marketing strategies that could be adopted to mitigate these disasters for retention of tourism in the destination (Word Count 2) Spain is the package holiday capital of Europe and second most popular tourist destination globally, for specialising and maintaining the countrys image of sun, sand and sangria. In terms of tourism Spain has gained marvellous victory being one of the worlds top five destinations which offers over a million bed spaces in serviced accommodation sector .As per latest research Spain is the second European country after France which holds a market share of 11.4% in terms of international arrivals (UNWTO, 2010). Being famous for its summer holidays, it attracts most of the tourists from countries such as United Kingdom, France, Germany and Scandinavia. (Spain Travel Guide, 2011) The Spanish economy has generated one and a half million jobs supported by tourism, contributing to one-third of the countrys export earnings and which accounts for 12 percent of GDP. However this achievement has been earned at the cost of society and the environment. The result of this has led to massive expansion through development of apartments and holiday villas as well hotels near the coastline. (Boniface Brian, G. and Cooper, C., 2005). Similarly by gaining popularity, the destination has created huge traffic jams and has the highest amount of cars as compared to Europe. (TV Choice, 2000) But the major disaster to be considered in Spain is of Majorca which faced Series of Bomb Explosion that occurred in 2009 by Euskadi Ta Askatasuna (ETA) terrorist organisation (BBC News,2009) and the hotel collapse in 2008(Expatica, 2008) which created severe havoc in the region by affecting the life of the tourists. The blast had affected the itinerary of thousands of visitors as most of the flights were either turned back or diverted for safety. The Spanish economy is highly reliable on tourist for its source of income and tourism trade; but this attack has frightened the localities and has challenge the travellers and tourists security beliefs, enabling them to give a second thought of whether to fly back to the destination. On the Contrary, the incident of hotel collapse which occurred due to negligence of the construction has taken lives of many construction workers. After all these disasters occurred the first priority of the Spanish government was to cut down further repetition of the crises for which the government had implemented certain Counter Terrorism Strategies. The government started providing appropriate training to local police and actors in the civil society for identifying signs of terrorism in the vicinity, by ensuring efficient collaboration between the relevant bodies and front line staff and developing regular contact with local communities. A software named as Check the Web (CTW) was introduced to monitor regular activities of the militant Islamic websites of Europe to avoid future threats. Various information systems such as Schengen Information System and the Visa Information Systems were developed for protection of citizens and infrastructure by ensuring an area of freedom, security and justice. The Spanish Presidency adopted an Action Plan to combat Cyber Crime foreseeing the short-, mid- and long-term threats on European network and information security. (Council Of The European Union, 2010) After the car bombings that occurred in 2009 in Majorca the government took additional securities in all the modes of transport including passenger and air cargo for prioritising the safety of the tourist. For reducing the terrorism threat it is very essential that public and private sector work hand in hand, for data exchange and information sharing relating to Passenger Name Records, processing and transfer of Financial Messaging Data and the information distributed within the local area. The concept Marketing Strategy refers to an organisational function and a set of process for creating, communicating, and delivering value to customers and for managing customer relationship in ways that benefit the organisation and its stakeholders. (Ferrell, O.C. and Hartline Michael, D., 2008). The problems faced by Spain in terms of tourism requires a market led response for which certain marketing strategies if adopted by the Spanish government, can facilitate in times of considerable unease and market turbulence to maintain its tourism. Firstly the Spanish government has encouraged the Australian tourists visiting Madrid in 2011 for World Youth Day to register at their website, in order to take advantage of insurance facilities and accommodation benefits along with preventing cautions and monitor developments. (Smart Traveller, 2011) Being the initial country outside Italy to promote this event for the second time it can facilitate better promotions by offering discounts on attraction, restaurants and theatres. The event being conducted on a wider scale in the capital state, it essential that the government should form an alliance with the Airlines, hoteliers, wholesale tour operators and other sources for effective marketing management. (Beirman, D. 2003) This event will last for a week (Catholic Pilgrim Office, 2011) which if managed properly, can generate income for the country from sources such as additional usage of public transport in that period, expenditure by visitors in tourism and leisure area. Being an island in the Mediterranean it is essential that Spain develops new holiday styles to reduce seasonality, encourage higher spending visitors and to spread tourism more evenly throughout the country. Madrid being the political and financial capital of Spain serves as the principal transportation hub including centre of technological education, training and development and as a cultural and business centre. Additionally the city is renowned for conducting venues in recent years for international conferences and being the headquarters of World Tourism Organisation (WTO). (Perret, S. and Bijaoui, P., 2006) In order to promote the destination Spain and its most recognised football club Real Madrid have signed a pioneer agreement. This agreement will promote and enhance the tourism brands of the destination globally using its slogan Visit Spain, Visit Madrid. However the capital city has effectively developed its public- private collaboration through the citys marketing agency Promocion Madrid and has pioneered its network of strategic alliances with various tourist destinations, including New York, Sao Paulo, Buenos Aires, Mexico and Tokyo. (Andaluz, 2011) These international alliances will foster the culture and attractions of the destination to the rest of the world. Thus Sports Tourism signifies a great platform for the Region of Madrid to encourage international travellers. This strategy of intensive marketing will feature temporary discounts or incentives as tactics that can be applied to recover losses incurred by the destination due to disasters occurred earlier. Similarly establishment and maintenance of effective media coverage and public relations will play a major role in driving the tourist back to the destination. Furthermore, the Madrid region is given the opportunity to host the 2018 Ryder Cup. This will create an excellent platform for encouraging Golf tourism at a global level which in return will generate a high business volume for the region due to vast arrival of spectators. In order to maintain sustainability in the Sports Tourism the Government of Spain has signed a Treaty with sports bodies such as Spanish Royal Football Federation and Real Madrid in order to boost the brand image of the destination in international countries. (The Guardian, 2010). Secondly, Spanish National Tourist Organisations (NTO) has started various promotional campaigns such as Passion for Life and Spain Marks, for promoting the brand image of Spain. The campaign highlights the appeal of the Spanish Lifestyles and the cultural heritage, emphasising on the different regions. (Boniface Brian, G. and Cooper, C., 2005) Spain Marks describes the various attractions and activities available to tourists in different parts of the country, additionally positioning the destination in terms of lifestyles and attractions. Turespaà ±a, the Spanish National Tourism Authority reveals that buying patterns in major markets are changing and leisure visitors are becoming more independent, preferring self tailored holidays to packaged tours. The changes are fuelled by low cost and changing preferences of activities. Today the Spanish major islands provide low fare services and independent beaches/islands are growing. Spain Marks is intended to show the countrys flexibility to adapt to this changing market. Hence both its branding and marketing strategy are intended to respond to these trends. (Lennon John, J.et al, 2006) Such promotional campaign will reduce the barrier of threat created by terrorism in the minds of tourists visiting Spain due to the following criteria. It will help to maintain its reputation of the topmost tourist destination within the target markets. Generate more revenue to the countrys tourism business as a direct result of the campaign activity by retaining and increasing the number of domestic and international tourists visiting the destination. Similarly the campaign will assist in identifying the key consumer insights for domestic and major European markets. Finally it will even improve the relationships with non tourists sectors. All the above criteria state that the capital is open for business through assortment of events to provide the countrys tastes and fashions. (Ladkin, A. et al., 2007) However Spain can even encourage the third age tourism where Spanish senior citizens can reside in resort hotels at reduced rates outside the peak season (Boniface Brian, G. and Cooper, C., 2005) Lastly for designing the hotels, the Spanish government can adopt a value chain strategy from coordinating and programming of architecture, towards site security design and risk assessment by maintaining a sustainable collaboration between public and private sector in order to increase local contribution. (Luman Ronald, J., 2011) The Spanish hotel market can promote itself by being more focus towards leisure oriented than commercially oriented. This can be possible by encouraging the local commercial market and increasing the number of high spending European weekend break visitors. In order to make this strategy successful the local government will have to incur high spending on its infrastructure investments and beaches. As the hotel sector becomes more internationally reputed it will be an attractive target for international investors, developers, banks and operators to expand their representation in the destination. Additionally, development of boutique hotels and extended stay products will generate revenue for the economy. (Perret, S. and Bijaoui, P., 2006) Eventually more approaches towards conferences, golf tourism, winter sports facility and activity holidays will increase the brand value of the destination. After analysing and implementing the concerned marketing strategies, we will now glance at the pros and cons of these strategies. Firstly, Madrid being the capital has become the major hub of various events and thus acts as a brand ambassador for the destination. Various short, mid and long term marketing strategies for promoting tourism, has been implemented in the respect to Sports, conferences, public welfares and attractions. This generates a huge income for the economy and promotes the brand image of the country. But after applying such strategy, the threat it will attract is the unpredictable terrorist attacks which create a sense of fear in the environment and in the mind of tourists. Similarly there are chances that huge involvement of media in such events might work in favour or against the situation in case of sudden calamity. As Spain is highly bound to face terrorist attacks in future, it needs to take precautions over expansion of its promotional campaigns which unite all the international tourists together at a specific location. The fear of such disaster reduces the profit margin of the economy finally leading to a decline in the expected annual budget. Secondly, the next strategy of promoting various campaigns such as Spain Marks have been quite effective in promoting the countrys brand image as similar strategies have been proved effective in promoting London where Total London Month (TLM) and Total London Tour (TLT) was structured in encouraging the Londoners for using tourism facilities by offering discounts on attraction, restaurant and theatres.( Ladkin, A. et al., 2007)The only side effect of this is that where on one side it generates more revenue for the country on the side it increases traffic jams and pollutes the environment due to increasing arrivals of tourists. Finally the rapid development of hotels on the island attracts the involvement of international companies to invest in the destination which imports more international currency and builds a strong economy. However this will affect the environment as it reduces the land for plantation, affecting the ozone layer. After analysing the above strategies, the best approaches that will work in favour of Spain is of the high interest shown in the field of sports, conferences, public welfares, unexplored attractions along with promotion of various campaigns. This is essential as the current trend demands experiences, fulfilment and rejuvenation rather than promotion of destinations and commodities.If these targets are implemented successfully then Spain stands an excellent chance of being the top most tourist destination in future. To make a final conclusion for this paper it is recommended that the various stakeholders engaged in the tourism sector, need to maintain effective collaboration between public and private organisation as tourism being their basic economic activity and consider additional prevention measures against the problems created from the external environment. Similarly there is a need to reinvent various strategies for attracting tourist due to the changing revolution. Hence there is a need to practice and remember the saying Prevention is better than cure.

Coal Chemistry and Technology Essay example -- Coal Research Paper

1. Coal formation Coal was formed from remains of plants from several hundred millions years ago partially decomposed. These remains were settled in regions where waterlogged or swampy regions prevailed. These conditions avoid complete decomposition making possible the gradual peat formation. Peat is not considered coal actually, but is an essential step to coal formation. This formation process is called "coalification" and it is essentially a progressive change from peat to anthracite passing through different types of coals. This process not only depends on the time, but also on temperature and burial pressure (Speight 1983). Schematic representation of the coalification process (Speight 1983) 2. Coal Classification Coals can be classified by its "rank". The rank of the coal can be defined as the degree of alteration that coal experiments during the coalification. On the one hand there are Lignite and sub-bituminous coals which are Low rank coals. These have a lower content in Carbon, are lighter and have higher moisture levels. On the other hand there is Bituminous coals and Anthracite which are high rank coals. They have a higher content in carbon which means they have more energy content. They have lower moisture levels and a more vitreous appearance (University of Kentucky, 2012). â€Æ' 3. Coal Composition Coal is an organic sediment which can be described in several ways. The most common way is in terms of the elemental composition. J. G. Speight, (1991) suggested that coal can classified on the basis of the general formula: Cn Hm Nx Oy Sz (where n, m, x, y and z are number of atoms of each element) Coal is not a homogeneous material. It is heterogeneous and is contaminated by different types of impurities w... ...rcel Dekker Inc. Classification and Rank of Coal. University of Kentucky. (2012). [ONLINE] Available at: http://www.uky.edu/KGS/coal/coalkinds.htm. [Accessed 12 November 13]. Couch G. R, (1991). Advanced coal cleaning technology: IEA Coal Research. (IEACR/44) Vernon J.L, Jones T, (1993) Sulphur and Coal. London: IEA Coal Research (IEACR/57) Ryan, B, Ledda L, (1997). A review of sulphur in coal: with specific reference to the telkwa deposit, North-western british Columbia. Geological Fieldwork, Paper 1998, Pages 1-10 Morrison G. F, (1981). Chemical desulphurisation of coal: IEA Coal Research. (ICTIS/TR15) Blà ¡zquez B.L, Ballester A, Gonzà ¡lez F, Mier J.L, (1991). Desulfuracià ³n de Carbones, la biodesulfuracià ³n como alternativa. Minerà ­a del Carbà ³n. Pages 40-49 Morrison G. F, (1982). Control of sulphur oxides from coal combustion: IEA Coal Research. (ICTIS/TR15)

Bluest Eye

A few decades ago, racial discrimination has been a great concern for many, as it existed in all aspects of the society. What we know of discrimination is that a certain race, color, or ethnicity views themselves superior to others, and the ones who often get discriminated often are the blacks, because of their history of slavery and abuse from the whites (Kuenz). This is the most common form of discrimination at that time. What some wouldn’t know is that discrimination is not limited to one race discriminating another.The other form of discrimination is racial self-loathing, or hating one’s own race because he views it to be inferior, ugly, poor, and the like. In Toni Morrison’s The Bluest Eye, racial self-loathing in the black community is exposed and attacked through the development of Pecola Breedlove’s character. This development was clearly shown through her desires and aspirations of becoming white – of achieving the bluest eye, in order to a ttract attention and live a happy life. The idea of racial self-loathing was exposed and attacked when eventually her desires and aspirations were destroyed, driving her to insanity.Pecola Breedlove is a picture of a dreamer who seeks a better life at the start of the novel. All throughout the story, it was shown that she desires a few things, hoping that it could change her and her surroundings. One of these desires is to learn how she would be able to make people love her. Being born black, and experiencing a short stay with the MacTeers who are whites, she was able to understand how different she was. Her stay in the white household was very important because she was able to develop hatred for her race.She wanted attention, just like the attention being given to the white kids in the household. Pecola views that it was the overall features that would attract the attention of other people. She hated the color of her skin and her eyes. She thought that if her skin was white and her eyes were blue, more people would be able to notice her and love her (Wills). It was narrated in the story that â€Å"It had occurred to Pecola some time ago that if her eyes, those eyes that held the pictures, and knew the sights—if those eyes of hers were different, that is to say, beautiful, she herself would be different† (Morrison).At this point of the story, we now see the intensity of her desire to shed her physical features as a black girl. We may judge that her desires were only skin deep, and that it was only her childish jealousy speaking. But still, she would grow up with this mentality, and one proof of this was her mother. It can be seen that this racial self-loathing can transcend age, and it doesn’t get any simpler, in fact, it gets worse. Pecola’s mother also hated her color and features, and the indirect effect of this is her fights and arguments with her husband.It was the fights between her parents that insinuated Pecola’s desi re to disappear. She often witnesses her mother and father beating up each other. She feels that it was again caused by their color, intensifying her desire to be different. She taught that if she was white or at least she has the bluest eyes, her parents would be happy and love each other. Her brother wouldn’t run away, and everything would turn out well. Somehow, she uses her racial self loathing as a means to an end. She thinks that the problem is rooted on color, and it would be resolved by color.Looking closely at Pecola’s understanding of her situation, we may say that she uses her desire for the bluest eyes as an escape. She wanted a new, different life, one rooted on love, care, and attention. She sees no difference between her and the white children except well, they’re white. It was pointed out by Claudia when she said â€Å"Nobody paid us any attention, so we paid very good attention to ourselves† (Morrison). If that is so, then the only thing that she wanted to change was her appearance, and she thinks that this would be the solution to all of her problems.At the end of the story, Pecola was driven into madness because her desires were never fulfilled. Instead, the entire world seemed to turn against her. She was sexually violated by her father two times. Her mother didn’t believe her, and even beat her up. She bore the fruit of the abuse, but it was lost in a miscarriage. Looking at the start of the story, we see a big change in Pecola. The hopeful child from the start was almost destroyed by violence in the end. This development in her character was the author’s take on the existing idea of racial self loathing at that time.For Toni Morrison, Pecola embodied every black person who hated their color. Toni Morrison’s take on racial self loathing is evident in the character of Pecola. Desiring for a better life by hating yourself would bring you more harm than good. Well, in the case of Pecola, it see med that it was brought upon her by her society. In her eyes, she sees people ignoring her, making fun of her, and even hating her because of her color. But then again, Pecola’s eyesight is clouded by her desire to be different, to be white, and to have the bluest eyes.Instead of being true to herself, she wanted to change everything. For her, it was a means to an end, the only way for her to accept by the people around her. For the author Toni Morrison, it was not. Hating one’s race and color wouldn’t change anything, instead, it would just attract more hatred, more cruelty, and more violence. Pecola shouldn’t have lost sight of the people around her. Not everyone overlooked and hated her. The MacTeer household, especially the children, loved her despite her color.This is one way for the author to say that color is not everything, and it shouldn’t be the reason for people like Pecola to hate. Works Cited: Kuenz, Jane. â€Å"The Bluest Eye: Notes on History, Community, and Black Female Subjectivity † African American Review Vol. 27. No. 3 (1993). Morrison, Toni. The Bluest Eye. New York: Alfred A. Knopf, Inc. , 1993. Wills, Joy. â€Å"Genealogy of Rejection in Morrison's the Bluest Eye†. 1999. March 23 2009. .

Introduction Fasam System

Requirements Document Purpose Introduction The primary goal of this document is to provide a complete and accurate list of requirements for a Fire and Security Alarm Monitoring System. Upon completion, the document will act as a binding contract between developers and users and will provide a common point of reference for system Document Conventions Although this document is intended as a set of Requirements, not a design, some technical information has been included with the requirements description. Intended AudienceThe primary audience of this document includes, but is not limited to, project leaders, the designers and developers of the system and the end user. (Reference 1) Background Team International is primarily a software developing company specialising in fire and security alarm monitoring system (‘FASAM’). Team International has been awarded the contract to supply and implement a FASAM for Everett & Co. The building in question is a new building, so there is n o previous FASAM system installed. The building in question consists of 2 floors, each floor consisting of 12 ffices. The building will be grouped in ZONES. Zones will consist of x-amount of offices. Below is an example of this. Keep in mind that this is not the actual zone layout representation but just an example to illustrate how the zones will work. [pic] Each zone shall be equipped with various sensors which will monitor for and detect certain threats. Each zone shall have security / fire doors installed which the FASAM will have control over in regards to locking and unlocking depending on the threat.Team International has decided, after gathering the requirements, that an automated system with a manual over-ride option, which will be connected to a central control room, will best suit the needs of Everett & Co. Product Scope Processes involved in the project scope The development of this system will include the gathering of the requirements, outline the architecture design us ing CORE modelling, creating a prototype based upon the proposed user interface and the requirements validation which will all help to contribute to the initial development of a FASAM for Everett & Co.Gathering of the requirements: The input for this shall come from interviews with the client. The knowledge gained from the input will help create the Requirements document. Outline the architecture: The input for this shall come from the requirements document. The knowledge gained from the document will contribute to help producing systems architecture and a systems model. Creating a prototype: The input for this shall come from the requirements document.The outcome of this will be a working prototype of the system. Requirements validation: The input for this section comes from the three previously mentioned stages. The outcome will be a produced validation document highlighting the pros and cons of each stage. Limits and constraints of the project scope Obviously with Team Internatio nal being primarily a software producing company, there is a lack of knowledge in regards to certain hardware elements.That is why this project will not cover the configuration of sensors due to the fact that when Team International purchases the sensors from the supplier, the suppliers implement the required configuration settings for the sensors. In regards to the sensors, all Team International does is install the sensors and connect them to the main user interface system. This process shall only cover the developing of a fire and security threat system.

Notes On Larkin And Abse

Arguably this poem is not simply a misogynistic view on woman however is in fact a satirical poem which mocks modernity through quantifying love as expressed in the use of the line ‘gave a ten Guinea-ring'.  Larkin was a well known hater of the modern world and to an extent the romanticised idea of ‘love' as seen in ‘Self's the man' and ‘Mr Bleaney', so through the use of the conversationalist tone that the persona of the poem creates the reader is presented with the concept of this poem either expressing Larkin's flippantly misogynistic attitude toward women, (through derogatory language ‘bosomy Rose') or his cynical satirical view of the modern day ideals of love. The fur gloves symbolize concealment, remoteness, barriers to intimacy, and perhaps a touch of risque eroticism too.The lucky charms reference conveys a sense that it was fortunate the relationship with bosomy rose never developed, perhaps. I revel in Larkins ambiguities. We think this has misogynistic attitudes as he objectifies women and referes to them only by their physical features. He also reduces her to her †fur gloves†. Mann this is a bad poem, a story of two hookers in my opinion. †¢ Both wild oats and Dockery and son have a persona which appears inferior. †¢ Wild oats says that the choices you make in life have less to do with personal disposition or want, more to do with what you are allowed to do within your social structure.The persona in wild oats doesn’t seem to be in the same social group as the ‘bosomy English rose’ and even though he would rather speak to her, he is forced to speak to the girl in ‘specs’, this is emphasised with the worlds ‘ I could†¦Ã¢â‚¬â„¢ which suggests that he was unable to speak to the other girl. He could also be saying at this point that your appearance may change who you are allowed to do, or who you can talk to. Social bias? †¢ Hard ‘S’ and ‘C’ sounds create a sense of deflation. †¢ The word ‘But’ again creates deflation and a sense of regret. Is he saying here that our lack of confidence limits our decisions?‘so I thought’ – shows a that the speaker doubts his past decisions which were based on a lack of confidence. †¢ However, he did write over 400 letters to the supposedly ugly girl and even though the relationship didn’t work maybe he is saying here that even if you don’t like the decisions you make at the time, it might work out for the best. There is even a possibility of marriage as a ring is mentioned, but that’s all the marriage reference in the poem. †¢ The last line ‘unlucky charms, perhaps’ may suggest that there is a sense of mysticism guiding our lives.Can charms effect what happens in our lives!? †¢ ‘Agreement †¦ I was too selfish, withdraw and easily bored to love’ again shows a lack of self-confidence, the persona has agreed that he is the one at fault. Does a lack of self-belief ruin things as well? †¢ Playing it safe †¦ the persona goes with the person that he is less intimidated by! †¢ More sense of fate, the girls me to where he worked, so he didn’t seek them out, they came to him. I think that he shouldn't bang the tidy bird in the cathedral cities as it's not very religious purley a god like man, Philip Larkin is a literacy genius..: Wild Oats :. Wild Oats by Philip Larkin explains that a person, over the course of time, comes to realize that his greatest desires are unattainable, and second best things will have to suffice. The central purpose of this poem is to show that love is one of these great desires and despite flashes of promise it contains scarcely anything that is more than fragmentary. Through tone, diction, and irony, Larkin reveals the terrible human hopes and cold realities that which love inspires. The Encarta Dictionary defines the word rose as a prickly bush with ornamental flowers.In thinking about roses one pictures its gorgeous petals and often forgets about the prickly stem on which it sits. This word is used in both, the first and third stanzas, to depict the beautiful woman who the narrator falls in love with. Her beautiful face and body allure him into affection, leading him to overlook her harsh thorns. Ironically rose also means favourable, comfortable, or easy circumstances a definition that is the complete opposite of what the unattainable lover instigates in the narrator’s life. The speaker also useswords such as cathedral, ring, and clergy in the second stanza, to implicitly state (does not explicitly state for he is ashamed) that he proposes to the beautiful lover, and is denied many times. In the third stanza, Larkins creative use of the word snaps in describing the pictures of his lover he carries around. Instead of simply calling them pictures or photographs, he substitute s a word that resembles what the woman in the picture did to his heart! In the last lines of the first stanza the speaker ends with But it was the friend I took out.Considering he rambles on about how beautiful and great her friend it is confusing and ironic that he chooses the girl in specs. The speaker continues on in the second stanza and says I believe I met beautiful twice. The uncertainty of how many times he met her is not genuine and is only meant to look like he does not consider or remember how many times they met, when realistically it is all he cares about. In the third stanza the speaker states, Well, useful to get that learnt. This is attempt by the speaker to alleviate the cold reality of the complete loss of his desire in trying to say that he learned a valuable lesson about love.However, this is contradictory because he settled for the girl in specs as a result of knowing that the beautiful girl was unattainable from the beginning. .: Philip Larkin :. Philip Larkin: Bracing Rather Than Depressing Philip Larkin was born August 9, 1922 in Coventry, an industrial city in central England. He was the second son of Sydney Larkin, the city treasurer. He attended King Henry VIII School and then went on to study at St. Johns College in Oxford, where he began to appreciate and explore poetry.Larkin grew up in an era marked by severe economic depression followed by World War II. The Encycolpedia of World Biography portrays the memories of Larkins youth as sensitive and introspective, full of loneliness and passivity. These feelings of destitution are reflected in his poems. Although it was nearly impossible for anyone to catch a break during this time period, Larkin was blessed with terrible eyesight, resulting in exemption from the military (206). While the war was still in progress Larkin graduated from St. Johns College in Oxford in 1943 (206).Soon after graduating, Larkin embodied a counteraction to the wartime poetry which he saw as emotionally over blown and technically sloppy (207). Larkin not only had to revolutionize the poems but the way the readers experienced the poem as well. In her article First Boredom, Then Fear: The Life of Philip Larkin Felicity Walsh explains that Larkin lived in a culture that expected people to live private lives and have private thoughts. Larkin published a series of poems hoping to build a reputation for himself, but they went unnoticed. However, his streak of bad luck soon came to an end.According to the anthology Poetry Speaks, the publication of Larkins 1955 volume of The Less Decieved marked one of the most remarkable turnarounds in literary history and instantly established him as the leading poet of a new generation of voices, a group that would come to be known as The Movement (262). This group of poets mastered the technique of building strong, unique poems out of the everyday details of life, and Larkin, largely influenced by the poetry of Thomas Hardy, proved himself a master of this style. In postwar Britain, Larkins starkly and candid lines sparked recognition among a disenchanted generation (139).British Writers states that life, for Larkin and, implicitly, for all of us, is something lived mundanely, with a gradually accumulating certainty that its golden prizes are sheer illusion, that second best things will have to suffice (275). In his article Philip Larkin, W. S. Di Piero affirms Larkins great subject is romanticism gone sour- in nature, household, and heart. His poems tell us that while were born dreamers, we must know our limits and curb unreasonable aspiration, even though we are enticed by its appeal (45). Larkin addresses the sad facts of life: the difficulty, and the loneliness that often proceeds.Yes in facing these bleak prospects squarely, Larkin manages to be bracing rather than depressing (139). It is interesting that his poems about how rewards and goals in life are deceptions would in turn fulfill his own ambitions. Philip Larkin, the accl aimed British poet, received many awards that include honorary doctorates from Oxford University, the CBE, and the German Shakespeare-Preis. He was Chairman of the Booker Prize Panel, was made a member of the Companion of Literature, and served on the Literature Panel of the Arts Council.What lead to such achievement? He filled his works with appropriate, disconcerting humor, mastered the use of diction and imagery, and incorporated his own Philip Larkin portrays a theme of loneliness in the poem ‘Mr. Bleaney'. Not only does the story within the poem suggest a feeling of solitude and emptiness, Larkin also deliberately uses language and techniques to emphasise the theme he's going for. First of all, the title itself is of a person who's first name we do not know. It creates a sense that it is irrelevant and that ‘Mr.Bleaney' isn't of much importance. The lack of strong syllables in the title makes it sound monotonous giving the impression of boredom, of a life lacking ex citement. The poem, throughout, is a big metaphor of Mr. Bleaney's life. The way the room is described doesn't really make an impression and shows how rough and lonely it must have been to live there. For example, Larkin uses the words ‘littered' and ‘upright'. Also he talks about a ‘sixty-watt bulb', which states how his surroundings weren't very bright, like how his life must have had little inspiration.Larkin reinforces this by describing a repetitive habit of Mr. Bleaney visiting the same family members every year. ‘The Frinton folk put him up for summer holidays' – the poet gives the feeling that Mr. Bleaney wasn't really wanted there and that they're just putting up with him. It suggests that they are most probably forced to look after him, out of pity maybe. Along with the lack of excitement in his life, Larkin also portrays Mr. Bleaney as very reliant on the people around him. The quote ‘they moved him' not only symbolises death and hints that Mr.Bleaney has passed away but also that he was unable to make decisions for himself. ‘One hired box' evokes the images of a coffin, again leading the reader to think that Mr. Bleaney has indeed passed away. Prior to this, Larkin describes the room's curtains as ‘thin and frayed', which could be a metaphor of Mr. Bleaney's past condition and it could be argued that he died of some sort of illness. The use of two characters, being the landlord and the buyer of the old room, ensures that the poem is based on reality. The pessimistic view of the assumed buyer shows lack of pride.The quote ‘I lie where Mr. Bleaney lay' suggests that even though his presumptions of what the man's life must have been like aren't very assuring, his is no different either. He is in the same position. He also has to rent that shabby room like Mr. Bleaney did, showing that he isn't rich enough to own a place of his own too. He is also presumably alone in renting that room, suggesting t hat he doesn't have many friends either. The enjambaments used to carry sentences on symbolises the pointless existence of Mr. Bleaney, having to continue living a dull and tedious life.The lack of obvious similes and metaphors again suggests boredom and lack of inspiration. In the last phrase, the buyer says ‘I don't know', which states how even though he can deduce this man's life by how he used to live and what he's got to show of his previous existence (‘that how we live measures our own nature'), he still cannot be sure exactly who he was and what he was like when he was alive. I personally think that Larkin had a hidden message between the lines of this poem, which is not to judge anyone when you know very little about themIn Philip Larkin’s collection, ‘The Whitsun Weddings’ and Dannie Abse’s collection ‘Welsh Retrospective’, both poets create a sense of place as they write about their own environments. Larkin uses a more de tached observation as he uses a third person viewpoint, seen in ‘Here’ and ‘The Whitsun Weddings’, where he shows the journey of life. This differs to Abse, who presents a personal connection with the place and in the poems ‘Last Visit to 198 Cathedral Road’ and ‘Return to Cardiff’; Abse uses these places to evoke memories.