An organization's healthcare marketing plan for an organization Assignment

An organization's healthcare marketing plan for an organization - Assignment Example The paper tells that healthcare organizations face the same challenges as corporations: the ability to provide the right services to the right market segment at the right place, time, and price. This ability has a clear marketing nature to it, which is why many healthcare organizations are pursuing marketing principles and practices to help them develop and achieve their strategic management goals. Kotler and Armstrong define marketing as â€Å"a social and managerial process by which individuals and groups obtain what they need and want through exchanging products and value with others†. The American Marketing Association provides the particular functions of marketing in building relationships that exchange value with one another: â€Å"Marketing† pertains to the wide range of â€Å"activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large†. Furthermore, Kotle r and Armstrong underscore that the marketing management’s most important task is to develop profitable relationships with customers. These marketing concepts can also be applied to the healthcare services industry, because healthcare is also considered a service that can be marketed to particular groups. The healthcare campaign is an educational project that will distribute educational information in diverse platforms: opening a health information clinic, mobile communications, electronic information screen, and gym. In the clinic, a doctor and nurse will be available to answer healthcare questions and train patients or customers about healthcare management skills. Leaflets and other educational materials will also be available at this clinic. That clinic can be named as education clinic, where the patient will get any information needed. The Hospital management can seek for an agreement contract with Etisalat, so that it can send educative material through SMS to the public . The public has to key in keywords and send them to a specific number, in order to access health materials, such as first-aid tips and ways of dealing with hypertension and seasonal illnesses, such as colds and heat strokes. The electronic information screen will be set up in the hospital. This screen is going to be similar to those screens that give directions inside malls. The healthcare screen will contain basic healthcare information and tips. The patients or visitors can click on these screens and choose among diverse healthcare topics, such as illnesses and healthcare manage