Marriage as Entrapment for Men and Women in Ibsens A Dolls House Essay

Marriage as Entrapment for Men and Women in Ibsens A Dolls House - Essay Example At first, she thinks that money is enough to have a happy life, until she realizes that she cannot be happy until she loves herself and she cannot love someone she does not know at all. She breaks all gender norms when she decides to leave her family and to turn over a new leaf. The play uses characters, symbolism, and irony to demonstrate the theme of marriage as a metaphor for imprisonment because it entraps both men and women into delimiting gender roles and expectations, which are particularly disadvantageous for women because once married, they have no freedom and autonomy to grow as human beings. The characters of the play demonstrate masculine and feminine roles and expectations that produce a marriage based on gender inequality. Torvald is the typical masculine stereotype who is expected to control his family’s affairs, including his wife’s. As a husband and a father, he sees himself as the dominant breadwinner and source of authority in his family. He highly va lues his role as a breadwinner because in his society, a successful man is someone who has a big income and high social status. He tells his wife: â€Å"It is splendid to feel that one has a perfectly safe appointment and a big enough income† (Ibsen Act 1). Society conditions men to think about money most of the time because money gives them power, and so Torvald wants to control the source of money in his household. Moreover, Torvald’s patriarchal attitudes can be seen in how he treats his wife, such as when he calls her a â€Å"little lark† or a â€Å"little squirrel† (Ibsen Act 1). He also believes that it is â€Å"like a woman† to not consider the consequences of their actions (Ibsen Act 1). Torvald sees his wife as a â€Å"little† object, someone who is inferior to him because she is a woman. Moreover, Torvald even thinks that immorality comes from women, not men. He tells Nora: â€Å"Almost everyone who has gone to the bad early in li fe has had a deceitful mother† (Ibsen Act 1). Nora is quite offended with this belief, but Torvald honestly thinks that bad people are generally products of bad mothers, which indicates his poor perceptions of women. With such a low opinion of women, he treats his wife as his doll, someone he can and must control for her own good. He does not allow Nora to have a social life, which Nora confirms for Mrs. Linde: â€Å"Torvald is so absurdly fond of me that he wants me absolutely to himself, as he says† (Ibsen Act 2). Torvald does not want Nora to grow as a person because she might be a threat to his authority. Instead, he keeps her locked up in their house and ensures that she depends on him for money and social relationship. Two women indicate the result of following socially-produced gender norms. Mrs. Linde represents women who are married to their gender roles and responsibilities. She does not marry for love, but for money because she wants to help her family. She i s practical, but in a way that pushed her to sacrifice her happiness, which is normal for her time because society expects women to have no autonomy and to be obligated in fulfilling the endless needs of their families. Like Mrs. Linde, Nora portrays the feminine stereotype. She is a woman who is married to her motherhood and spousal duties, while representing the feminine stereotype of a superficial spendthrift. Her sole responsibility is to ensure the happiness of her family, especially her husband, and to perform traditional middle-class feminine roles. She buys things needed in their house, supervises the welfare of her children, manages financial affairs, and stays inside their home as much as possible. In other words, she is glued to her roles as a wife and a mother. She is such a traditional woman that

The Communication Effect on a Family Essay Example | Topics and Well Written Essays - 1000 words

The Communication Effect on a Family - Essay Example The essay "The Communication Effect on a Family" analyzes the research on how communication affects a family. The miscommunication is attributed to poor communication or lack of a common language between two people, ideally, this is triggered by the different viewpoints of speaking held by specific people. Basically, its major area of concern is the larger sense of community and indeed the whole human system in general. According to interaction view, each and every behavior is considered to be a way of communication thus it is totally impossible to evade communication. Communication can be perceived to be avoided but the use of non-verbal communication is one way of passing information. Silence is usually attributed to some issues which are considered to be completely beyond our reach or control thus rendering the idea of no communication to be totally impossible. For instance, I am a Chinese student studying in America but it would be impossible not to communicate to my family back in China. Basically, every form of communication is made up of specific content with regard to the relationship between the two parties involved. Generally, all communications contain specific meaning as per the words used and to the person, the information is intended to be delivered to. On the other hand, the information is based on how the sender or the speaker intends for his or her information to be perceived by the receiver. For instance, I always prefer to communicate with my family using Skype. not because I can not reach them through an ordinary phone but it’s due to the general perception of how the content of information I intend to deliver to them is perceived, ideally the relationship we have is the core factor of why the best method of communication is preferred between me and my parents therefore the viability of how and what the communicator said lies in the ability of one to interpret both the verbal and non-verbal aspects of communication. Metacommunication is generally regarded to be the core relational aspect of any interaction between two or more people. Punctuation also plays a critical role in determining the nature of relationship between the sender and the recipient of a certain massage. Both the sender and recipient of information behave in a different manner during the entire process of communication however these forms of behaviors are attributed to their partner’s reactions, ideally there is the feeling from both sides of partners with each side believing that the other partner is the main reason behind the strange behavior. There is need of punctuating the whole communication thus terming one part of it as the cause while the other part is referred to as the main response. There are several instances that occur in line with other subsequent events, basically this implies that when one event happens then most definitely it would trigger the other adjacent event to follow suit. This case applies to me when I do not tal k or communicate to my family back in china through the Skype then most definitely I will be depressed or have quilt feelings of breaking down communication to people who are so dear to

Requires ...grammar....expression correction Essay

Requires ...grammar....expression correction - Essay Example Despite the technological advancement, hi-tech society buildings still suffers from a variety of issues of maintenance causes from decisions of their designer. It is a broad observation that modern day buildings are more susceptible to maintenance as compared to older counterparts. This research investigates of the impact of design defects on maintenance through their barriers and limitations of the interaction between them in an attempt to improve building design to reduce maintenance costs, especially in hospital buildings. In addition to literature studies, the interviewee questions and a case study have been analyzed to identify design and maintenance defects, their impacts on the maintenance and management of hospital buildings in Saudi Arabia. Furthermore, it explores the concerning roles, responsibilities, obligations, and liabilities of the agents who are involved in the design and maintenance performance and feasible solutions. The King Fahad Hospital was chosen for the stud y and the five interviewees were interviewed on telephone. Qualitative methodology was selected to collect data for this study; it has been found out that the majority of maintenance dilemmas in the hospital building are attributed to design defects. The defects affecting the maintenance of hospital in the budget were led to depletion of maintenance budget besides an increase in maintenance costs. Some recommendations were provided. Conclusion The first topic the chapter reviewed was maintenance. Common problems were identified and approaches to reduce the burden of maintenance through Total Quality Management of design were described. The effect poor design has on society was explored in terms of political, economic, social, technological, environmental, and legal aspects. The chapter discussed design defects in terms of the professional obligations that each agent in the design team holds. The chapter emphasized the roles, which the civil engineers, the architects, the interior de signers, the commissioning agents, and the structural engineers have in the designing process. It also talked about the increasing role of legal action in poor design. Then the chapter discussed the inherent limitations of the building design and maintenance and its limitation in their relation. It lists the scope of the projects as well as the objectives and concludes with the significance of an investigation of the impact of design on the maintenance of hospital buildings in Saudi Arabia. This presents an opportunity for investigations of the impact of design imperfections on maintenance. In prior knowledge of most results and the factors that influenced the maintenance of negligence in design, circles many aspects such as specification of materials, thermal movement, wet areas, ventilation, inefficient detailing, improper material selection and poor design for accessing maintenance measures. The chapter also argued that the design process must also be considered from legal standp oint and the obligations of the design agents. There is mention in the literature of maintenance issues in Saudi Arabia. Ikhwan and Burney (1999) pointed out the importance of maintenance in the Kingdom, and discussed the need for maintenance education. They also highlighted research activities on maintenance performed at King Abdulaziz University in Jeddah. They recommended an extensive assessment of the current states of maintenance management and

Empowerment in health promotion Essay Example | Topics and Well Written Essays - 3000 words

Empowerment in health promotion - Essay Example The aspects of empowerment, as used in general and in particular in the healthcare sector are presented below; emphasis is given on the theoretical approaches used for explaining the involvement of empowerment in the healthcare sector. It is proved that empowerment can be viable in health promotion but only if certain conditions exist; the internal and external environment of each case and the ability of the medical staff involved in the relevant schemes are quite important for ensuring the success of empowerment in the specific field. The differentiations identified in the interpretation of empowerment in health promotion can be considered as justified, taking into consideration the significant differences that can be identified in healthcare settings worldwide, as this issue is analytically explained below. 2. Meaning of empowerment In order to understand the role of empowerment in health promotion, it would be necessary to refer primarily to the context of empowerment, i.e. its ch aracteristics and mission, as identified in various social areas. Then, its use in health promotion could be evaluated taking into consideration the needs of the specific sector, as identified in healthcare settings worldwide. ... Based on the above definition, the following key characteristics of empowerment should be highlighted: empowerment needs to be provided, in other words, it cannot be assumed as existing. Rather it should be clearly given, under the terms that it can be used appropriately, meaning the skills and the capabilities of the person who is provided with empowerment (Barry et al. 2006). In any case, the discretion provided through empowerment is rather limited. In accordance with Ginnodo (1997) empowerment is differentiated from ‘dumping and anarchy’ (Ginnodo 1997, p.34). This means that empowerment needs to be based on specific rules/ suggestions which will be ordered without discriminating – always under the terms that the ‘empowered’ is able to understand and follow the particular orders. On the other hand, the elements and the requirements of empowerment can be differentiated across social and business activities; in business, the term empowerment is consi dered as a key tool for increasing motivation and self-confidence of employees (Quinn et al. 1998). From this point of view, in business area, empowerment is related to concepts and initiatives as organizational supervision, criteria of reward and job design (Quinn et al. 1998). Indeed, when empowerment needs to be evaluated as an element of the business environment, emphasis should be given to the following issue: at what level empowerment has actually promoted self-efficacy across the organization. At this point, the skills of the manager can be also revealed taking into consideration the tasks allocated to employees – under the terms that the goals set need to be achievable, based on the skills of each employee

Newspaper article to evaluate Essay Example for Free

Newspaper article to evaluate Essay Newspaper article to evaluate and review the purpose of faith schools in multi-faith and multicultural Britain. Faith schools in Britain are schools that teach general national curriculums but using religious principles and aims within their teaching. The extremities of these principles vary between different faiths and different schools. The term â€Å"faith schools† was first used in 1990 when Muslim institutes demanded for more freedom within education. There is approximately 7000 faith schools in Britain, almost a third of all state funded schools with around one and quarter million pupils but many ask if there is any need for such a large number of faith schools in a society that is becoming more secular. In 2006, 197 faith schools made up the 209 primary schools in the UK that achieved â€Å"perfect† results in that year’s league tables. All students reached the expected standard for 11 year olds in English, maths and science. The best school in the tables was North Cheshire Jewish primary school which offers â€Å"a traditional Jewish education†. The most improved school was St Anne’s Roman Catholic primary school whose results tripled within three years. Some would say that faith schools create a â€Å"social sorting† of children according to class, ability, religion and academics. This could be backed up by the fact that faith schools achieve higher exam results on average in the UK. However, the pupils who attend the secondary faith schools who have been to high-achieving primary schools appear to be from more well-off families. As well as this, according to a report for the Government, faith schools only achieve better results as they select the best pupils, not because of their religious ethos thus raising the question in whether if there is a need for faith schools. The Politics Show South has surveyed all the secondary schools in the region and found that 72% of pupils at the regions faith schools got five good GCSE results, as against a national average of 53. 7% getting five good GCSE results. Four out of five faith schools in the South beat the national average. A parent at the Islamia Primary School in Queens Park, North London, also sees cultural advantages for her children in faith schools. I wanted them to have a sense of pride as a Muslim but also to be following the English curriculum so that they could hopefully continue on to university and mix with everyone else. â€Å"But at the same time theyd know about Islam from a Muslim and not a Christian point of view. † As well as result statistics, faith schools are also keen on imposing discipline and teaching ethics to students. Some say that â€Å"the force of their religion and faith and the ethos of how to become a good citizen will be there all the time. † This means that students who study at these faith schools may have difficulty indulging in a crime or hating people or doing something which is not like their religious ethos. However a lot of people would agree that the rise of multi faith schools within the country would actually produce more secular societies as the rise in numbers and funding of one particular faith for schools could lead to unsettlement from other faiths. Also, single faith schools can also leave children unequipped to deal with life in mainstream Britain as only select things are taught within single faith schools. Director of National Secular society said: If they are moving from restricted communities into a single faith school, they have very little contact with those from the majority community. And then suddenly, when they are 16 they come out into the majority community for the first time and into the workplace. Im worried about the implications of that.

Gender Inequality In Educational Sector Of Pakistan Sociology Essay

Gender Inequality In Educational Sector Of Pakistan Sociology Essay Education is considered to be the most valuable possession for every human being today. Gender inequality is more pronounced in Pakistan. Women are disadvantaged with respect to the outcomes of schooling. My literature review incorporates all the questions regarding sex differences and I have mainly focus on the issues that are central to the questions of gender inequality in educational sector. Research remains focused on secondary information. Literature review consists of 10 articles as follow. The introduction to this article( the status of women in Pakistan,1988) written by HAQ, attempts to state that women constitute the majority about 52% of the worlds population, yet many societies discriminate them and Pakistan is one of those. The article mainly discuses that women in the rural areas are made to work as long as 14 to 16 hours without payments. Their status is mainly based on local custom rather than QURANIC verses. In a traditional society women occupy really low status. There is a history of female in the subcontinent that women are expected to function within their frame work before marriage they had to obey their fathers and brothers and after marriage their husbands. Most of the women live in the state of withdrawal deprived of their identity and this is because of the lack of education and Pakistani women are denied due to social prestige and economic activity. The variables that are extracted from this article are local custom and lack of awareness. The author define these variables in such a manner that he focuses on reducing gender disparity, should be the priority of the society and this gender disparity can be reduced by eliminating the traditional practices that are held in a society for example women should have equal participation in the decision making and increase women knowledge on family planning as the article states that average number of live birth is 5.8, maternal mortality is very high at an estimated 500 out of 100,000 births. The article discusses the status of women in Pakistan and due to gender discrimination how they are lacking in education. Educated and independent women are more enthusiastic towards life and are capable of understanding modernized changes rather than illiterate under nutritive dependant women .furthermore the article discuses that gender discrimination is mainly because of the traditional customs they are following especially in the villages. Hypothesis: the status of women in Pakistan should be enhanced or not This article gender inequality in education written by Nelly P.Stromquist in 1990 focuses on womens access to education, both in terms of the decrease in the rate of literacy and in years of schooling attained, the article says that there has been improvement over time. Compared to their mothers and grandmothers, women today have more education than ever before. The enrollment of women in primary and secondary school has improved in the last 30 years, and women have registered a slightly greater rate of growth, as women have increased their average years of schooling. Despite all these fact, women still continue to face lower levels of education than men. Women in the third world countries are considered to be feminine and weak in terms of reward and social prestige. The author states that there are still a sizable number of countries that do not collect statistics by sex, particularly at higher levels of education, indicating thereby that they do not consider the improvement of wome ns education a priority. The rate or level of women participation in educational sector reveals that it is the women from low-income groups and low status, ethnic affiliation who register the lowest levels of education. Above stated are the variables that were extracted from the article: low income group, low ethnic affiliation, rate of dropping out. The author defines the variables in a way he says that most of the gender disparity which is observed across the societies is a result of class difference that fully explains why the gender disparity exists and persists. Furthermore the article discuses that there have been few studies that specifically distinguish inequalities due to gender from those due to class or race. A study by Rosemberg (1985) showed that the discrimination by income was more pronounced than the discrimination by race. There is a difference in the education of different social classes. The particular article is relevant to the topic in such a way it states that the schooling of daughter is not deemed worthwhile in front of the schooling of a son. And another major reason of women lacking in education is of high dropout rates of girls in primary and secondary schools. And this is mainly because of early marriages. Insufficient places in secondary school, co education cost of education and low quality of education of girls. Many of the studies in this category do not ask why it is that womens education is considered less important than that of men or why it is that the education of women is so pervasively linked by social norms to their role as wives and mothers. The methodology that was used in the article was viewing different theories about social inequalities in education, are those that are derived from either the functionalist (or consensual) or the conflict (or neo-Marxist) approaches. Hypothesis: is women education considered less important than men The article class and gender in education-employment linkage written by Hanna Papanek focuses on the impact of global economic and political changes on low income nations. Poor families that depend entirely on returns to labor in order to survive are most likely to require participation in wage labor (or labor exchange arrangements) by all household members, including men, women, and children. Under these circumstances, educational participation becomes very difficult for both male and female, but because males generally have a wider range of earning opportunities, they are more likely preferred than females to be allowed to attend school. On the other hand at class and income levels where families are less dependent on female wage labor, womens education is preferred little bit. Family status has a direct bearing on access to economic and political resources that enhances education facility in women. Another factor that is discussed in this article is the family honor and these are the variables extracted from this article INCOME in terms of FAMILY STATUS. The author defines the variables in such a way that differences among classes are signaled by the extent of control over women which is family honor. In some cases girls may not be permitted to attend middle schools located outside the village because it would injure family honor and compromise marriage over it. In other cases, the attainment of secondary or tertiary education may confer so much prestige on the family that the possible status loss associated with daughters living away from home is offset. Marriage chances may also be enhanced when a daughter is sufficiently educated that she can just read and write her name and which can make her earn minimal amount of living. In Egypt as it is a highly stratified society, formal education for both men and women has long been associated with class and status. Higher education, in particular, has played an important role in the reproduction of the bourgeoisie , although not always in the predicted fashion. In Egypt, not all illiterate women can be presumed to be from poor families; at least some proportion of this group, especially among older women, comes from families that do not permit women contact with the outside world. The overwhelming majority of illiterate or barely literate women, however, are from poor families. The article is base from a comparative regional study in Asia that is now under way and from research in a nearby country (Egypt) that is similar in many respects to the countries included in the regional study. Many of the nations in the ongoing study have large Muslim populations (Indonesia, Bangladesh, Pakistan, India, Malaysia) etc. concluding the article female educational participation, especially at higher levels, is a consequence of higher family status rather than a means to upward mobility. Hypothesis: do females have less access to both schooling and employment than males do. This article Muslims, markets, and the meaning of a good education in Pakistan was written by Mattew J. Nelson in (October, 2006) examines the nature of local educational demands in Pakistan and show that parents favor religious education usually for girls. Girls access to education in Pakistan has been restricted. Despite improvements in the last 20 years, underlying factors still make the state education system inefficient and the current male to female literacy ratio is still at 65:40. And this is mainly because people wrongly assume that our religion dont permit girls for normal education. Girls are usually preferred to go to maddrasas which most of the parents in rural areas think is a better and accessible option and more convenient option for them. Furthermore the article describes the market and the meaning of good education in Pakistan. Families of middle class who can afford primary education of girls still prefer sending their girls to religious schools which cost them ver y little and prefer their boys to enjoy all the privilege of higher education because they think that it is in our religion that girls are suppose to stay at home. The variable that was identified from this article is religion (Islam). The author defines the variable in such a way that he himself carried a survey and a Questionnaire in which two type of people were questioned one for whom the local madrasa (Islamic religious school) was most important Secondly parents were selected from a variety of economic circumstance. However the outcome was that out of 112 respondents 91 were in the favor of madras for girls. The article is relevant to the topic in a way that it discusses about the how the choice of religious education for girls is forming a disparity in educational sector of Pakistan. The article mainly discuses the, substantive features of local educational demand and religious demand Hypothesis: is demand in favor of religious education rather than local The article Girls Are Boys Are: Myths, Stereotypes Gender Differences written by Patricia B. Campbell, Ph.D.Jennifer N. Storo in 2006 mainly discuses, how much the gender counts in education the author of this article states that Sex is not a good predictor of academic skills, interests or even emotional characteristics. The author discusses about the different myths that are related to girls for example biologically girls cannot handle the stress of higher education. Due to these myths parents have lower expectations from girls and they become gender biased and the variable that was extracted from this article was MYTHS AND STEREOTYPES. Now author further more discuses why myths persist based on gender and race. The history of myths will explain how author has defined the variable it is a common belief that men are principal producers and bread earners of the family so they should enjoy all the privileges and this is a primary reason why their education was considered more importan t than girls. And it was considered that women are property of husband and her only job is to produce children. Furthermore many of the people use to believe and still many of them do is that women reproductive capacity will destroy if her intellect is going to improve. Which in other words mean that women with better education will not listen to men. For example it was concluded that women in their menstrual cycle if uses their brain lose their mammary functions. This particular article is relevant to the topic in such a way as many of these myths are still believed and practiced in Pakistan when it comes to education specifically. This was both quantitive and qualitative form of research in which graphs, charts and theories were used to measure different type of myths Hypothesis: Is there a biological bias for sex differences The article The Impact of Gender Inequality in Education on Rural Poverty in Pakistan written by Imran shareef chaudray and Saeed ur rahman in 2009. The main purpose of this article was to identify the gender inequality in education on rural poverty in Pakistan. The article basically discuses that gender inequality in education persists in almost all the poor countries and Pakistan is one of those. Strong gender disparities exist in the rural and urban areas of Pakistan. Pakistan is one of those societies in which women suffer all sort of discriminations. There are countless issues of education in Pakistan including low level of investment, cultural constraints, poverty, gender and regional inequalities in budgetary allocation to education, low enrollment rates due to poor condition of public schools, high population growth producing more illiterates and poor, lack of implementation of educational policies. Violence against women, class discrimination, poverty, lack of educational fa cilities, and various parallel education systems in government and private education are the major emerging issues which should be dealt with curriculum reforms and effective educational policies. Above mentioned are all the variables extracted from this article but the major variable that I highlighted is POVERTY. Logit regression analysis on primary data was used to reach the conclusion. However it was concluded that poverty has adverse effects on gender disparity in education. Hypothesis: effect of poverty on education This article DOCUMENT TO DEBATE AND FINALIZE THE NATIONAL EDUCATION POLICY written by JAVED HASAN ALY in December 2006 is intended to stimulate discussion of major policy issues concerning Education Sector in Pakistan. The educational status of women in Pakistan is unacceptably low, in fact, amongst the lowest in the world. Development, only 19% of females have attained education upto Matric, 8% upto Intermediate, 5% Bachelors degree and 1.4% achieved a Masters degree. 60% of the female adult population is illiterate. Of the 3.3 million out of school children, 2.503 million are girls. 73.6% of primary age girls attend school, compared with 92.1% of boys. Although education has been seen to add value to a female worker but in Pakistan for female education is considered as a abuse. Different policies have been recommended to eliminate this gender gap in education but the fund allocation and human resources that were provided by the government to implement the policies. So the variables that were extracted from this article are Low level of financial allocation and inefficient utilization of resources. The author describes the variable in such a way that since 1947 the emphasis on girls education is laid down and many policies and reforms have been made to practice it but due to lack of financial resources Pakistan is still facing gender discrimination in education. The article on whole is relevant to the topic because it is discussing the policies and their effect on educational sector of Pakistan The particular article THE FUTURE OF GIRLS EDUCATION IN PAKISTAN written by Dr. Humala Shaheen Khalid Dr. Eshya Mujahid-Mukhtar: August 2002 discuses that although most children do get admitted to primary schools, but the major problem is their retention in primary classes. Given the poverty, high opportunity costs of children attending school (as sometimes they are required to contribute to the familys economic activities or towards daily household chores such as fetching water, fuel or sibling care), parents low perception about education, poor quality of education, teacher absenteeism and/or childs bad health, a very high proportion of students drops out from primary school. Reasons cited for leaving primary school varied between boys and girls. While most boys left school due to child not willing Most girls said they had to help at home. During the past decade, several policy initiatives were undertaken, each with a strong component for improving girls education in the country. Besides two educational policies, namely, the National Education Policy (1992) and the National Education Policy (1998-2010), the Government of Pakistan launched the Social Action Programmed (SAP) in 1993/94 which focused on improving the social indicators for girls and women. But none of these policies was followed properly so the variable that was extracted from this article was lack of of financial allocation and Lack of encouragement by government and lack of school facilities. The government of Pakistan is lacking way behind in providing educational facilities Great care needs to be exercised while portraying the future of girls education in Pakistan. Female education is subjected to the forces of both demand as well as supply barriers such as poverty, lower status of female in society and her security concerns, coupled with lack of school facilities, teaching materials and inadequacy or absence of female teachers. More importantly, there are strong linkages of the education se ctor with other sectors. The Study is based on secondary sources. National statistical sources have been extensively used which include the Population and Housing Census 1998; the Economic Surveys (various issues) and the reports published by the National (and provincial) Education Management and Information System (NEMIS). The Study also relies heavily on other data sources and relevant research reports issued by the Central Bureau of Education, Academy of Educational Planning and Management (AEPAM) and the Federal Bureau of Statistics (FBS). Hypothesis: future of girls education in Pakistan This article ROLE OF WOMEN IN ECONOMIC DEVELOPMENT OF PAKISTAN written by Jehan Qamar in 2000 is about the importance of role of women in economic development. And it contains a lot of information about state of women in education and their employment. This article also lays emphasis on political and cultural instability that is affecting the status of women in Pakistan. And this political and cultural instability are also the variables extracted from the article. Furthermore the article discuses that the implication of cultural norms are affecting the education of women a lot different policies made by the Pakistans government were reviewed before writing this article and whether there implication is active or not and how it is affecting the economy. However it was concluded that the role of women in economic development can be enhanced if women provided with proper education Hypothesis: role of women in economic development of Pakistan The article DISTANCE EDUCATION AS A STRATEGY FOR ELIMINATING GENDER DISPARITY IN PAKISTAN written by à ¢Ã‹â€ -Dr. Irshad Hussain in 2008. The article discuses about the role of distance education in addressing the issue of gender disparity in Pakistan The study was descriptive in nature and the researchers adopted survey approach. The study was conducted in Punjab province. The study consisted on three populations: (i). B.A level female students, (ii). their parents and (iii). academicians of Allama Iqbal Open University Islamabad. Researchers adopted stratified and convenient sampling technique for collecting data from students their parents and academicians respectively. The samples of the study comprised of 600 students, 60 parents and 60 academicians .The article starts with describing that gender discrimination is one of the major issue in Pakistan at present as we all know that the Pakistani society is male dominated and males enjoy all the privileges where as female population is a very small and neglected community of Pakistan. Unluc kily gender gap is wide and demands immediate attention to address the issue. However distance education is one of the solutions and incentives which provide girls an opportunity to study even in culturally restricted areas. It can cater educational needs of the society at the doorstep on equal basis and frees learners from time and place restrictions. Keeping in consideration the above characteristics Allama Iqbal University is offering different programs through distanced approach. As a result admission rate has increased specially in Allama Iqbal University. Hypothesis: Is distance education effective or not

Product analysis of Nestle

Product analysis of Nestle Nestlà © is the largest food company in the world, marketing over 8,500 brands and 30,000 products. It operates nearly 500 factories across 5 continents and employs over 200,000 employees worldwide. As the World Food Company, Nestlà © is the provider of the best food for whatever time of day and for whatever time of your life. Nestlà © RD Singapore plays an important role in the development of products for Nestlà © Nutrition, with focus on creating products with micronutrient fortification to address deficiencies. Nestlà © has an extensive product mix targeted at many different segments of the market. The chosen product category for in-depth analysis is Nestlà © milk products, which is targeted at parents of young children (age 1 5) and health conscious adult consumers who desire to retain heart and bone health. In the adult category in specific, the functional milks offer a range of functional benefits, from cholesterol management and heart health to bone health. A product mix is the set of all products a particular seller offers for sale. A product mix consists of various product lines and has a certain width, length, depth, and consistency. The table below shows the product-mix width and product-line length for Nestlà © products in Singapore. Product-Mix Width Baby Foods Milk Cereals Chilled Dairy Ice Cream Confec-tionery Choco-lates Beverages Culinary/ Foods Healthcare Nutrition Perfor-mance Nutrition Pet Care Product Line Length Junior Foods Growing Up Milk Breakfast Cereals Yogurt Drink Drumstick Kit Kat Milo Maggi Noodles Nutren PowerBar ALPO Dog Food Infant Cereals Full Cream Milk Yogurt MatKool Milkybar Nescafe Maggi Porridges Peptamen Pro Plan Dry Food Adult Milk Take Home Tubs Crunch Maggi Stock Nestle Ice Cream Smarties Sauces Seasonings Potong Milo Yang Sheng Le Nestle Gold Recipe Collections Uncle Tobys The width of a product mix refers to how many different product lines the company carries. Nestlà ©s range of product lines includes baby foods, milk, cereals, dairy products, confectionery, ice cream and chocolates, culinary foods and pet care products. Nestlà © also provides a broad range of nutritional and flavored beverages and offers product line with specific nutritional functions. The length of a product mix refers to the total number of items in the mix. Nestlà © had an average product length of 2.8. Within the range of Nestlà ©s milk products include growing up milk, full cream, filled milk and adult milk. The depth of a product mix refers to how many variants are offered of each product in the line. For instance, Nestlà © adult milk comes in two functional forms (bone and heart health). The consistency of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. Nestlà ©s product lines are consistent insofar as they are consumer goods that go through the same distribution channels. Company can expand its business in four ways: it can add new product lines, thus widening its product mix; it can lengthen each product line; it can add more product variants to each product and deepen its product mix; or it can pursue more product-line consistency. To reach our targeted market, Nestlà © can add new product line in the area of elderly health food, thus widening its product mix. In Singapore, the National Mental Health Survey (NMHS) conducted in 2003 reported a prevalence of dementia among the elderly as 5.2% for > 60 years, 6.0% for > 65 years, and 13.9% for > 75 years. Health Minister Khaw Boon Wan expects the numbers to double by year 2020. According to research, nutritional deficiencies in elderly are one of the factors influencing their cognitive functioning. In the article Many over-50s not eating properly (The Straits Times, September 2, 2010), the columnist shared a recent survey results indicating that older Singaporeans are not getting enough nutrition, with only 1 per cent of 421 respondents aged 50 years old and above have a balanced diet that meets the recommendations of the Health Promotion Board (HPB). Contrary to common belief, dementia is not an inevitable part of the ageing process and preventive and protective factors can help reduce the risk or delay the onset of dementia (Health Promotion Board). The best way to fight dementia is to maintain a good cognitive function and having a healthy and balanced diet is essential. There is a growing need and market for Nestlà © to produce brain-healthy functional foods targeted at the segment of the silver market who desire to retain memory, brain health and have a balanced diet. In Singapore, although there are already a number of brain health supplements targeted at the elderly, fortified food products aimed at this group are lacking. The first reason why Nestlà ©s product may be modified to reach the targeted segment is because Nestlà © Research Centre (NRC) is internationally renowned for its work in the food and nutritional sciences. For instance, as milk is particularly sensitive to heat, Nestlà © developed a soft sterilization of milk that protects the delicate amino acid, lysine and etc in their dairy products. In the article Brain food (The Business Times, December 02, 2009), Fernando Gomez-Pinilla, a professor of neurosurgery and physiological science at UCLA Medical School shared his findings on how dietary factors affect brain function. And he emphasized that Omega-3 fatty acids, with DHA are essential for normal brain function, and has been proven to enhance synaptic plasticity. Through Prof Gomezs exploration, he has proven that folates and antioxidants also helped reduce age-related decline in cognitive function. Presently, Nestlà © offers different milk products fortified with iron, zinc, vitamin A and other micronutrients aimed at addressing specific health deficiencies and they have existing product such as NESTLÉ ® NAN ® infant milk formula that contains DHA and ARA, two important ingredients that support brain development of young children. Nestlà © Research teams can work on improving the ingredients used in their existing products and offer milk products fortified with Omega-3 fatty acids, folates and antioxidants aimed at maintaining the cognitive function of the aging population. What is needed is a marketing effort, advertising the new range of products as brain-boosting functional food to the elderly. Next, Nestlà © had distinctive product lines catering to the needs of infant, young children; adults who are concerned with their health; and athletics who wants a performance boost. Nestlà © RD Singapore has always been focusing on creating products with micronutrient fortification to address deficiencies, therefore, with Nestlà ©s expertise in the field and food and nutritional sciences, they can aim to develop an additional product line with a range of milk products cater for the management of elderly health, besides, the development of brain healthy fortified food is for the benefit of the aging population in Singapore. In the longer run, Nestlà © can also introduce a range of new food products such as elderly snacks, healthy food and drinks and healthier culinary products with a different positioning and target the different segments of the silver market. Question 2 (18 marks) In this section, I will move on to discuss how Nestlà © currently makes use of the marketing mix concepts of pricing, promotion and distribution channels to reach its key target market for Nestlà © adult milk products in specific. Their adult milk products are targeted at health-conscious adult consumers who desire to retain heart and bone health. Price is the one element of the marketing mix that produces revenue and communicates to the market the companys intended value positioning of its product or brand. Nestlà ©s consumers range from the poorest to the wealthiest, and those seeking for convenience food or specific alternatives with perceived consumer benefits. These offer opportunities for them to provide high quality nutritious products. (Nestle Management Report, 2007). Nestlà © has adopted value pricing through winning loyal customers by charging a fairly low price for a high-quality offering. For instance, Nestlà © targets the lower income group through their Popularly Positioned Products (PPP) strategy, which focuses on creating items that are both highly nutritious and affordable on a daily basis for low-income consumers. Value pricing involves re-engineering their companys operations to become a low-cost producer. Nestlà © set strategic price points for their products, considering the fact that those with lower incomes have an even greater need for highly nutritious foods. (Nestle Management Report, 2007). Nestlà © had developed product lines rather than single products and introduce price steps, known as their multi-price point strategy, aimed at capturing all market opportunities. In this way, their targeted consumers are able to trade up and down without trading out of Nestlà ©s products. An illustration of their multi-price point strategy for a packet of 900g of adult milk within the product line is estimated as follow: Nestlà © also stimulate purchase of their milk products through various promotional pricing. For instance, the Nestlà © milk powder promotion at FairPrice offers a redemption of $10 NTUC FairPrice gift vouchers when customer accumulate $100 worth of Nestlà © milk powders purchase. The promotion encourages purchase of Nestlà © milk products within a specified time. Nestlà © also establish special prices in certain events to draw more customers. Nestlà © had an unmatched geographic presence in many markets, including emerging markets. Nestlà © has created very close relationships between their brands and their consumers as well as an in-depth understanding of their consumers and an expertise in related trends. This has also enabled Nestlà © to develop local management teams, build local manufacturing and RD and establish local supply-chain initiatives including long-term relationships with suppliers. Internationally, Nestlà ©s milk product is available in more than 100 countries throughout the World. (Nestle Management Report, 2007) Nestlà © used intensive distribution strategy by placing their milk products in as many outlets as possible, knowing that their targeted consumer requires a great deal of location convenience. Intensive distribution increases product availability. In Singapore, we can find Nestlà ©s milk product in popular outlets like convenience stores, pharmacies, and all leading supermarkets. These places are situated within 10 minutes walking distance from consumers homes. Marketing communications is the means by which firms attempt to inform, persuade, and remind consumers about the products and brands that they sell and Nestlà © enhance consumer communication with nutritional messaging. The marketing communications mix consists of six major modes of communication: advertising; sales promotion; events and experiences; public relations and publicity; direct marketing; and personal selling. Advertising can be used to build up a long-term image for a product or trigger quick sales. Nestlà © employed the used of various media and methods to promote their milk products. Just recently, they started an integrated print/radio ad for Nestlà © Nesvita Omega plus Acticol milk, advertising it as Singapores 1st and only milk with plant sterols which are shown to lower blood cholesterol. Consumers have been hearing on the radios and seeing in the papers about the benefit of having a lower cholesterol levels associated with consuming Nesvita Omega plus Acticol mi lk daily. Nestlà © also drew attention to their products by arranging special events. Nestlà © held a health exhibition Nestlà © Presents Health and You 2010 which caters for the young and old. They had activities which appealed to all in the family at the event, including free cholesterol and bone density checks by Nestlà © Nesvita Omega plus Acticol for the health conscious and health seminars and talks by health professionals, nutritionists and doctors. In addition, Nestlà © had a strategic partnership with Singapore Heart Foundation (SHF) known as Love Your Heart. The partnership allows Nestlà © to carry the SHF logo on the Nestlà © Omega Plus range, endorsing it as the preferred adult milk choice as it has the added benefit of heart health as well as calcium for bone health. Nestlà © also promotes heart health through the media, such as the Cholesterol Challenge in which the public are invited to lower their bad cholesterol. By becoming part of a special and more personally releva nt moment in consumers lives, Nestlà ©s involvement with events broadened and deepened the relationship with their target market. Question 3 (28 marks) The brand name for our new product is Nestlà © MindFit Silver, a fortified milk powder offering benefits as follow: maintain the cognitive function of elderly by slowing down and stabilizing age-related brain decline and provide specific nutritional food value for a balanced diet. Our target segment of the silver market for the Nestlà © MindFit Silver is elderly who desire to retain memory, brain health and have a balanced diet. This segment can be described demographically by age (50-55 and older). Nestlà © strategy is based on a positioning of product differentiation. Product is the first and most important element of the marketing mix. Packaging is a major styling weapon that provides the buyers first encounter with the product and is capable of either turning the buyer on or off (Kotler et al, 2009). Packaging is defined as all the activities of designing and producing the container for a product. We will introduce elegant gold and silver-trim packaging container as we wanted a sophisticated-looking package that reflects the quality of Nestlà © MindFit Silver. A good packaging helps to identify our brand and convey descriptive and persuasive information to our target consumers. Functionally, structural design is crucial. We make out that resealability, freshness and easy-to-open and close packaging are of huge importance to the elderly consumers, and has incorporated these packaging innovations in our new product. The label on our package will carry our brand name, logo and the Nestlà © nutritional compass that provides our consumers with tips and nutritional facts that guide them towards informed choices about their diet. We will also have a picture of a sharp-looking senior ambassador in his 50s on the product label; this makes it easier for the elderly to distinguish our product from other brands on the shelves. Pricing decisions must be consistent with the firms marketing strategy, target markets, and brand positioning. The Nestlà © MindFit Silver will be introduced at $18 estimated retail price per 400g tin and we will use several pricing techniques to stimulate purchases. In the first 6 months of product launch, we will offer a cash rebates of $4 to draw more first-time customers. We expect to come up with more variations of the Nestlà © MindFit Silver, such as cereals, infusion of more flavorings and priced them differently to meet the needs of more consumers. We will also establish special prices in conjunction with HPBs dementia campaign to draw more customers. Marketing channels are sets of interdependent organizations involved in the process of making a product available for use or consumption. Our channel strategy is to use selective distribution, marketing Nestlà © MindFit Silver through Hospital pharmacies, selected Unity Pharmacies, Guardian and Watsons stores, selected NTUC Fairprice, and selected Cold Storage outlets. By doing so, we can gain adequate market coverage with more control and less cost than intensive distribution. As we are targeting the elderly consumers, we implemented home delivery as an additional point of access. This is because we understand that some elderly has difficulty going out to buy groceries due to health problems. Since the awareness of nutrition service for cognitive health is our objective, other channels of distribution could include local broadcast media or public forums at community centre. Place should take into account the convenience of the product to the consumer and where the consumer can obta in it most readily. In support of channel partners, we will provide full-color posters displaying the picture and key benefits of Nestlà © MindFit Silver. Our training staff will work with retail sales personnel to explain the benefit of the product. Finally, we plan to arrange special payment terms for retailers that place volume orders with us. Marketers need to creatively employ multiple forms of communications to effectively reach and influence target markets. The marketing communications mix consists of six major modes of communication: advertising; sales promotion; events and experiences; public relations and publicity; direct marketing; and personal selling. We will make use of advertising; sales promotion; events and experiences; public relations and publicity to market Nestlà © MindFit Silver to the targeted segment of the silver market. We will start an integrated television, print and radio ads targeting the elderly. TV advertising is an effective means of vividly demonstrating our product attributes and persuasively explaining their corresponding benefits to the elderly. Our TV ad will show a smart looking elderly man sharing with his friends about the benefits of Nestlà © MindFit Silver, and how the milk product help him to stay sharp and alert. This is a creative way to reinforce the message that Nestlà © MindFit Silver help maintain the cognitive functions in elderly. Out print ads on newspaper and magazines can provide much more product details and can also effectively communicate user and usage imagery. Our radio ad will add a tag line promoting the Nestlà © MindFit Silver as a brain healthy food for the aged parents. As the multimedia advertising efforts continues, we will also distribute new point-of-purchase displays to support our retailers and increase the number of spontaneous buying decision. We will add consumer sales promotions such as distributing samples to elderly at the store and we will organize contest offering prizes such as cash and holiday trips as a result of purchasing our products within the specified time period. We will also participate in the 50plus Expo, a consumer fair for the elderly organized by the Council for Third Age. The expo is targeted for those aged 50 and above and is devoted to shopping, performances, talks, demonstrations and more. We will educate consumers on the benefits of drinking Nestlà © MindFit Silver as a daily healthy beverage and at the same time, generate channel support for our product launch. Nestlà © has been actively involved in sponsorships of a variety of causes. A sponsored event must meet the marketing objectives and communication strategy, and the audience delivered by the event must match the target market of our product. Nestlà © will sponsor the Health Promotion Board (HPB)s Dementia Awareness Campaign. To raise awareness of dementia, HPB has air on Channel 8 and Suria a short film on dementia that is being directed by local director, Royston Tan. Other activities in conjunction with the campaign include informative talks held at Tan Tock Seng Hospital, shopping centre, hotels, and public library. Nestlà © can strategically identify itself at the events using banners and signs advertising Nestlà © MindFit Silver as the top brain food choice for active seniors. Nestlà © will also provide free product samples at the events to generate buying crowds. Social network such as Facebook has become an important force in marketing. A key aspect of social networks is word of mouth. Consumers talk about dozens of brands each day and Facebook offer exposure and the targeted market are more likely to spread the brand message. IT classes have opened up a whole new world for the elderly who learn how to surf internet and use Facebook and these elderly are becoming more internet savvy and Facebook is a popular social network among them. To reach our targeted market, we will set up a Facebook page for Nestlà © MindFit Silver, and will post updates on our latest promotions, contests, events and generate thread discussion. Our aim is that more elderly can be linked to our Facebook page, to learn more about our products, and share their feedback on our product. We believed that an integrated marketing communications (IMC) can produce stronger message consistency and greater sales impacts as it forces management to think about every way the customers comes in contact with our product. IMC should improve our companys ability to reach the right customers with the right messages at the right time and in the right place. (Kotler et al, 2009).